Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

MAY 21, 2010

Facebook has built its business model around gathering as much personal information about us as possible. And just as our traditional thinking about qual forms is failing, so will Facebook’s personal-information-as-currency model. That price is personal information, company information, and buying intent. come at a price.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

FEBRUARY 24, 2010

I’m also hoping that the excitement (and the needs of social media consultants and authors to drive their businesses) will not drive us to distraction. It’s hard to imagine that kind of a complex, long-term, multi-person relationship ever happening entirely or even mostly in social media. Tweet This Post.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

APRIL 2, 2010

Even making a cat more like a person works.) Twitter , LinkedIn, etc. Tags: Blogging Customer Relationships Social Media B2B marketing Business LinkedIn marketing Subject matter expert Technology Thought Leadership Twitter. Ever wonder why Sockington is so popular? all do that, too. Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. Then HP did something cool. Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. Then HP did something cool. Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

JANUARY 21, 2011

At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. The social media noise is personal. The characteristic that stands out is that these channels are all more personal than more traditional content. All of the best blogs are personal. Marketers as paparazzi.

Social Media 100

Social Media Budget Programs Paper Stats 100