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Who Needs a Personal Brand?

Biznology

Building a personal brand is not just for CEOs and politicians. Personal Branding Will: Increase your authority and marketability. Your mileage may vary, but I’ve found that having a strong personal brand delivered all of the above. I was active on LinkedIn sharing articles, commenting and connecting.

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Top 6 Social Media Marketing Tools for Small Businesses

TrustRadius Marketing

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. Your Small Business’s Social Media Marketing Strategy. This includes avoiding unnecessary complications.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

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The Pros & Cons of LinkedIn Company Pages for Employee Advocacy

EveryoneSocial

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right?

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Social Selling: A Day In The Life of A Social Sales Person

Marketing Insider Group

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand. I even predicted that social, content and personal branding would drive the future of business in 2013. What is Personal Branding?

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An Introduction to Twitter Lead Generation with Lead Generation Cards

NuSpark Consulting

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. Keep Using Twitter Outside of Your Lead Generation Card. Retweet relevant news stories to your business.

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Should B2B Companies Invest in Content Marketing Tools?

Launch Marketing

Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds. Following Spaces that are relevant to your business can be sources of inspiration for new content ideas.