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Founders: Market Yourself, Not Just Your Business

Webbiquity

Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. Here are 11 effective ways to use personal branding to boost your business. Your personal appearance is an important part of your visual brand. Gain personal qualifications.

Business 217
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How to build your social selling system with LinkedIn and Twitter

Biznology

Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best. In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Like this post?

Twitter 130
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A guide to getting started on using hashtags on LinkedIn

Biznology

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no).

Linkedin 137
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Four big marketing lessons from small businesses

ClickZ

Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as your audience grows. One of the best things about local businesses is the personal relationships that form between the customers and the owners and staff. . We watch what similar-sized companies are doing. Prioritize people.

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Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression. they aren’t in your audience because they own a small business and your product is targeted at enterprise buyers), they will bounce pretty quickly. Social Media Account Profiles (Especially LinkedIn).

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

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10 LinkedIn Basics to Support a Holistic PR Strategy

Bluetext

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. It has also become a hub for social selling and a platform for increasing brand awareness––for personal and organizational brands alike. . Update your personal page and encourage others, especially company executives to do the same.