illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Oktopost

APRIL 30, 2020

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. Whether involved in essential operations or just trying to get through these challenging times, businesses still need to plan and host events.

Linkedin 130

Linkedin Mobile Marketing Work Management Lock-In 130

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Outbound Engine

AUGUST 6, 2020

LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. LinkedIn Learning. LinkedIn Events.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. How Do LinkedIn Hashtags Work? Why Should You Use LinkedIn Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links. Jill Schlesinger.

Linkedin 89

Linkedin B2B Thought Leadership Thought Leadership Work Management 89

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. But how powerful is it really , you ask?

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. LinkedIn Marketing Solutions has released data revealing that it has 15 times more content impressions then job postings. How powerful is the LinkedIn platform? Challenge #1 – When is the best time to post on LinkedIn?

Linkedin 59

Linkedin B2B Thought Leadership Business Thought Leadership 59

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. When you look at about the average number that it costs a B2B business to obtain an email address, that is about $150. That’s what a marketer has.

Linkedin 297

Linkedin Research Studies B2B 297

Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. LinkedIn Marketing Solutions has released data revealing that it has 15 times more content impressions then job postings. How powerful is the LinkedIn platform? Challenge #1 – When is the best time to post on LinkedIn? .

Linkedin 52

Linkedin B2B Thought Leadership Business Thought Leadership 52

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. Over the past year or two, LinkedIn has slowly been adding features that are more social in nature.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda. An astounding 81% of Facebook users globally are mobile-only. Four-fifths of Facebook mobile app users are on Android devices. LinkedIn Facts and Stats. and 38 million in the U.K.

Social Networks 292

Social Networks Stats Spyware Mobile Advertising 292

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. Inactivity It's counterproductive for your brand not to be active on LinkedIn.

Linkedin 62

Linkedin Cost Business Ad Frequency 62

ClickZ

MAY 24, 2019

Google has updated mobile SERP design to show website names and icons. LinkedIn has added a new Ads tab on Pages for increased ad transparency. Using Smooch, businesses can manage messages to customers across WhatsApp, Messenger, SMS, email, and more, all via the same platform. The amount of the deal has not been disclosed.

SERP 47

SERP Transparency Paid Search Agency Linkedin 47

Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. LinkedIn Marketing Solutions has released data revealing that it has 15 times more content impressions then job postings. When is the best time to post on LinkedIn? . The proof is in the pudding. How powerful is the platform?

Linkedin 52

Linkedin B2B Thought Leadership Business Thought Leadership 52

Hubspot

JUNE 17, 2022

Sometimes, a standard LinkedIn message lacks a personal edge. So if you want to add a little oomph to your outreach, you might want to consider sending a LinkedIn voice message instead. Tap the messaging icon in the top right corner of the LinkedIn mobile app. Give LinkedIn microphone access if you haven't already.

Linkedin 62

Linkedin Outreach Sample Press 62

Only B2B

MARCH 10, 2022

The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. If you’re serious about growing your business, you’ll need a robust lead generating strategy. LinkedIn is the place to be for high-value B2B lead generation. More sales = more leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a hub for business and networking. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

NuSpark Consulting

JULY 23, 2017

Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer. As a fellow member of LinkedIn, you are able to see where their interests lie, what they’ve done in the past, and who their contacts are.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. Does that exist in the business world?

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Martech Advisor

SEPTEMBER 16, 2019

The ₹459-crore initial public offering (IPO) of the Indian mobile marketing company, Affle opened on Jul. As the head of Affle, he manages the company’s technology products and platforms-based businesses. Fundamentally, our platform enables advertisers to: Acquire new users on mobile.

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. It’s counterproductive for your brand not to be active on LinkedIn.

Linkedin 48

Linkedin Cost Business Ad Frequency 48

The Point

OCTOBER 11, 2022

It wasn’t long ago that we were preaching email to be “mobile-friendly.” Then it was “mobile-first.” Now, all B2B email should be optimized for mobile pretty exclusively. A recent (August 2022) statistic said that 81% of all emails are read on mobile devices , and that number will only increase.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

MarketJoy

JULY 23, 2020

One of the most underrated resources for prospecting today is LinkedIn. . WHY PROSPECT ON LINKEDIN? When it was founded back in the year 2002, LinkedIn’s primary goal and function were to be a professional social networking website. No other B2B network in existence has as much reach and members as LinkedIn does.

Linkedin 59

Linkedin Sales Qualified Leads Ideal Customer Profiles B2B Sales 59

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Is your content optimized for mobile viewing?

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Webbiquity

FEBRUARY 6, 2024

For a few years now, Google has shown image thumbnails in mobile search results. In addition, there are image search results blended within general organic search results – both on mobile and desktop devices. Diversify Your Brand-Driven Images Your brand-driven search is your fundamental digital business card.

SEO 159

SEO SERP Conversion Eye-Tracking 159