Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

B2B Marketing Zone Posts

AUGUST 3, 2009

Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Twitter for business: Four breakthrough insights , July 12, 2009. Twitter: An Acquired Taste For Business , July 16, 2009. Twitter (101).

Social Media 40

Social Media B2B Sales Twitter Social Marketing 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. Why Being Visual Can Bring Beautiful Business Results - Content Marketing Today , September 18, 2009. What is a Social Business?

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

5 steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Twitter for business: Four breakthrough insights - grow - Practical Marketing Solutions , July 12, 2009. Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Kevin Joyce , CMO, Market2Lead.

Marketing Automation Services 100

Marketing Automation Services Sales Management Marketing Automation Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. Which was an interesting statistic no doubt for many of us in business today. Linkedin (83). That’s individuals moving, not companies.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40