B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post?

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

OCTOBER 19, 2010

Does being involved in the business side of a media enterprise mean being involved in sales? In a speech last June , he argued that editors should get involved in all sides of a business, even if that meant selling advertising. Is it really so difficult to honor editorial ethics and pursue business interests at the same time?

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

MARCH 11, 2011

LinkedIn is actually huge for my audience: custom builders, designers and architects. Our LinkedIn group is very active and important to these members. I taught business writing to college students last semester and my number one rule was ALWAYS remember who your audience is. Great question.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

DECEMBER 15, 2011

A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. But with a background at the Boston Herald and the Boston Business Journal , Noyes clearly is—or was—a journalist.

Brand Identity 100

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