WebMarketCentral

OCTOBER 16, 2008

Expand, verify and prioritize target keyword list Use SEO keyword tools to expand your initial list of key words and phrases from step one, then prioritize the list based on search term popularity as well as value to the business. Compile a list of sites for link-building efforts based on these searches.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

NOVEMBER 3, 2008

How can you optimize SEO benefits from internal link building? Cheap SEO: it's about quality, not price by Internet Business U.K.-based When is including a meta description tag important (and when isn't it)? How does Google view search quality, from the inside? What key weapon in the SEO arsenal do many companies overlook?

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

AUGUST 17, 2009

by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." These include duplicate content, lack of keyword research, ignoring link building, and.read her post !

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

AUGUST 1, 2008

Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging by SEO Scoop An outstanding post from DazzlinDonna listing her favorite resources and guides for help with everything from SEO and online reputation management to blogging and social media marketing.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

APRIL 10, 2009

Search optimizing your website has become an essential part of doing business. Smart business people know that SEO is increasingly critical to the success of their businesses. But most such people aren't SEO experts; they're experts at pizza or plumbing or building gadgets or selling insurance or whatever their business is.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

JANUARY 7, 2009

Among his conclusions: social media marketing is a valid link-building activity, widgetbait is helpful for SEO, anchor text should be natural (i.e., not too many links pointing to your site with the same exact text), and, wait, there's more!

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

DECEMBER 21, 2009

It's great to be able to identify such terms; with a bit more onsite optimization and link-building, the site could be moved up to the first page on Google and get a significant traffic bump. Identifying all of the page one terms can also spark ideas for additional key words and phrases to target with SEO and SEM efforts.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

OCTOBER 27, 2008

How can you use StumbleUpon for SEO link building? Glenn pokes holes in nine myths about online video, small business and search marketing to bolster his contention that "video has the promise to not only alter the rules of search engine marketing but also online marketing in such a way that can tip things in the favor of SMBs."

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

AUGUST 24, 2009

Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

MAY 28, 2009

Even better, each box in the chart links through to more detailed guidance on the specific topic from top search marketing blogs like Marketing Pilgrim on branding and exposure, SEO Book on competitive research tools, and Rimm-Kaufman on measurement.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 3, 2009

What are the real reasons many seemingly-promising business ideas fail? The 6 Untold Reasons Why Businesses Fail by Growthink Dave Lavinsky elaborates on six common but often unrecognized causes of business failure, such as confusing ego with a business opportunity, trusting "white lie" feedback and failing to make a 100% commitment.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

SEPTEMBER 16, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

JULY 13, 2009

Is Social Media Passing Your Business By? DJ Francis outlines why social media is important for business and how to approach it. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. As DJ notes, "Some people think this new way of doing things is bogus.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 6, 2009

5 More Business Social Media Sites You May Not Know About by The Caffeinated Blog In this follow-up to her original post on 5 Business Social Media Sites You May Not Know About , Kari Rippetoe reviews five more business-oriented social media sites including wiki site Smallbusiness.com and local business site Briz.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

SEPTEMBER 3, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 17, 2009

Retaggr Another valuable site for reputation management, Retaggr not only enables you to create an online profile linked to your accounts on other social media sites, but also lets you easily create an online business card, social media email signature , and blog widget to help visitors easily add you to their friend lists.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. At best, these sites can help you make valuable new business connections.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

MAY 4, 2009

Following his strategy and the steps he lays out in this post, "one can cut past the boilerplate emails and link requests, and build not only a business relationship with a publisher, but also a long term friendship." SEO social media interactive PR? SEO social media interactive PR? tags: PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

DECEMBER 17, 2008

Previous posts in this series: Best of 2008 (So Far) - SEO Guidance, Part 1 Best of 2008 (So Far) - SEO Guidance, Part 2 Best of 2008 (So Far) - Search Engine Marketing, Part 1 Best of 2008 (So Far) - Cool Web Tools, Part 1 Best of 2008 (So Far) - Social Media Optimization, Part 1 Best of 2008 (So Far) - Blogging for Business, Part 1 Best of 2008 (So (..)

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

SEPTEMBER 8, 2009

The problem is that any business area or profession that experiences unusual growth (think ad-supported "free" online services in 1999, or real estate from 2002-2008) inevitably attracts, along with some very bright people committed to their new craft, a less savory crowd of opportunistic, incompetent or even unscrupulous entrants as well.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

SEPTEMBER 22, 2009

Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. More customers = More business. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). More Search = More Customers.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

FEBRUARY 22, 2008

There are tens of thousands of small businesses with no presence on Wikipedia, yet Oracle (the database company) is listed, as are The Oracle (the shopping mall near London), as well as PeopleSoft , SAP , IBM , and many other corporate giants. Finally, there is the accuracy of the content itself.

Wikipedia 20

Wikipedia Social Networks SEO Tagging 20

WebMarketCentral

FEBRUARY 13, 2008

Her links are summarized and updated on a periodic basis. Fresh Link Building Tips: New Search Filters = Easy Link Research by SEO Book Techniques for building links through blogs, online forums, social networking sites, and blog comments. tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

MARCH 19, 2009

Tags: Blogging for Business.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

DECEMBER 17, 2009

Eric Enge notes that "social media will be a major source of ranking signals for the search engines in the future," both due to its link-building potential and the emergence of real-time search. Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

JUNE 30, 2009

Mutter contends that newspapers once virtually owned the business of connecting employers with job-seekers, but, failing to sense the shift happening around them, have conceded billions of dollars in classified ad revenues, first to sites like CareerBuilder , HotJobs and Monster , more recently to SimplyHired , Oodle and NotchUp. Desperately.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

MAY 11, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

DECEMBER 1, 2008

The changes may help local businesses. SEO requires a mix of skills-coding, design, copywriting, link building, PR, social media optimization-that most organizations don't have in-house.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

OCTOBER 13, 2008

Best of 2008 (So Far) - SEO Guidance, Part 1 Best of 2008 (So Far) - SEO Guidance, Part 2 Best of 2008 (So Far) - Search Engine Marketing, Part 1 Best of 2008 (So Far) - Cool Web Tools, Part 1 Best of 2008 (So Far) - Social Media Optimization, Part 1 Best of 2008 (So Far) - Blogging for Business, Part 1 Best of 2008 (So Far) - Web Marketing Research, (..)

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JANUARY 30, 2008

Traits of a Great SEO Client: Commitment by Small Business SEM Marchex SEO pro Scott McGee writes about the client side of the SEO relationship, list the traits that help a client work successfully with an outside SEO firm, starting with commitment—the willingness to be fully involved in the entire process.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

SEPTEMBER 4, 2008

How can you generate lots of high-quality links in just half an hour per day? Use social media to enhance your SEO efforts and build your business? Increase e-commerce conversions by a third or more? Fans can join the company, buy company merchandise, and even compete against other branch offices in weekly tasks."

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

JANUARY 28, 2008

The article is targeted at small businesses, but the suggestions are essential elements for anyone to keep in mind for SEO efforts. Interview: Mike Grehan, World Traveler & Global SEO by TopRank Online Marketing Blog Skipping the standard "How did you get started in this business?"

SEO 20

SEO Wiki Best Practices Allocation 20