Biznology

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Link building basics: Niche analysis

Biznology

Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. Majestic SEO.

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Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. Link Building.

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What does it take to launch a link building campaign?

Biznology

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Let’s walk through some of the primary steps necessary to launch an effective link acquisition project. Brand building.

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The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.

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Red Flags of Deceitful Link Building Firms

Biznology

As someone who works for a fully transparent and honest link building agency, it makes me squirm to know that people are paying shady link building and SEO firms without knowing what they’re going to get in return, or that what they’re paying for could actually hurt them rather than help them. Clear as Mud.

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Perform a Link Audit to Monitor Link Building Efforts

Biznology

Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. If you’ve never done any link building before, a link audit will help you determine what kinds of links have occurred naturally over time.

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Content Is the Foundation of a Good Link Building Strategy

Biznology

Once a site has been optimized properly, the next part is link building. Relevant, inbound links pointing to a website establish search engine trust. In order to find SEO success long term, it’s important to build these links in a variety of ways.