The Effective Marketer

FEBRUARY 9, 2012

Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there. However, while early results are strong, the leads can dwindle to a trickle “ That’s not your typical Inbound Marketing whitepaper!

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. What used to be clear roles (i.e. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. One data point concerns me. This overstates market penetration. ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100