Anything Goes Marketing

MARCH 18, 2007

Would you ask them about the key aspects of their business and what their annual revenue is? That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process. What does that mean?

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Anything Goes Marketing

OCTOBER 21, 2007

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Can you apply this same concept to customers?

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Anything Goes Marketing

MAY 12, 2007

In addition, don't discount leads based on the lead qualification questions you've asked on a web form. 56% of users use business email addresses but 46% use non-business email addresses. Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa.

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Anything Goes Marketing

MAY 26, 2007

Lead qualification: There are two benefits here. In order to leave comments, you could add some additional lead qualification questions to the registration process. In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process.

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Anything Goes Marketing

JULY 18, 2007

Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. You are typically happy to get the leads and you can do this fulfillment yourself. Chad H Tags: direct mail for lead generation. You can also manually decide if the order is worth fulfilling.

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Anything Goes Marketing

NOVEMBER 15, 2009

A theme across many of these discussions was the need for marketing to demonstrate its impact to the rest of the business. This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team. Very nice add-on and a big thank you.

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Anything Goes Marketing

DECEMBER 17, 2007

Marketing & Sales with a Single View: This post is a good one because it provides some immediate action items and brings everyone back to the reason you are in business: to serve the customer. Tags: B2B Sales process integrated marketing lead qualification. Why Marketing and Sales Metrics Aren't Customer-Aligned.

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