Webbiquity

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. 2) Business and lead generation. Not surprisingly, virtual event technology vendors have responded.

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What CMOs Need to Know That Will Keep CEOs and CFOs Happy

Webbiquity

Modern marketing and business are defined by one thing: The Web. It’s safe to say that CMOs, CEOs and CFOs are keenly aware of the huge hole when it comes to measuring the business value of web marketing. But wait, what about web lead generation? This guest post from Kirsten Chapman was originally published on LinkedIn.

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The B2B Checklist for Evaluating Marketing Software

Webbiquity

Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. Guest post by Ryan Gould. ABM is more efficient and targeted, and is the future of marketing.

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22 Noteworthy Content Marketing Guides and Tips

Webbiquity

Michael Estrin shares half a dozen insights on effectively measuring content marketing success, such as “business goals still matter” (views and engagement are nice, but is your audience following through by taking a targeted action?) ” 10 Reasons Visual Content will Dominate 2014 by Advanced Lead Generation Marketing Blog.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. Cindy Bates. Cindy_Bates.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. Cindy Bates. Cindy_Bates.