Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? How do you grow your lead funnel? Kicking Viral Marketing Up a Notch - Turning the follow up email into Lead Generation How could we improve the example above? I don't think you knew that!

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Anything Goes Marketing

SEPTEMBER 29, 2007

Here are some highlights: Suzanne Lowe includes some tactics on measuring the effectiveness of your lead generation efforts. Forrester provides a great example how a medical research services company is nurturing leads and has resulted in closing business with over 80% of the people that sign up for their trial.

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Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".

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Anything Goes Marketing

SEPTEMBER 6, 2006

This is really easy to do and is a great lead generation tool. Tags: business blog lead generation blogging. Give your readers, the people that come to your blog and comment on it, a pat on the back and blog about them. Compile some of your blog posts and create a downloadble white paper or e-book.

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Anything Goes Marketing

OCTOBER 15, 2006

Perhaps you're looking to position your business as the industry expert or convince C-level executives that you understand their business issues and can provide solutions they need. Whichever the case, creating a white paper will help your organization generate new leads and help close out sales.

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Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Tags: business blog lead generation. Show how much fun you are having.

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Anything Goes Marketing

JULY 18, 2007

Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. You are typically happy to get the leads and you can do this fulfillment yourself. Chad H Tags: direct mail for lead generation. You can also manually decide if the order is worth fulfilling.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

FEBRUARY 24, 2008

While I think the webisodes are funny and entertaining, will it bring Kraft the desired effect of getting businesses to use Tassimos in the workplace rather then just at home? Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. You can check it out at www.whohiredbob.com. Well, I hope you enjoyed these.

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Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. Tags: segmentation landing pages email marketing lead generation. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns.

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Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

MARCH 18, 2007

Would you ask them about the key aspects of their business and what their annual revenue is? What type of lead qualification do you do? Tags: lead generation lead conversion lead qualification. What does that mean? Not if you really want the job. This is data that you should have access to. Is it automated?

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Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads.

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Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. Tags: email marketing business blog newsletters b2b.

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Anything Goes Marketing

JANUARY 23, 2007

It's only when businesses deceive the public that things go terribly wrong. These are typically comments that don't really have much substance but they react negatively to businesses in general. Tags: lead generation user-generated content Web 2.0. marketing , Dove , building demand , video marketing.

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Anything Goes Marketing

MARCH 24, 2009

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out.

Sales Management 100

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Anything Goes Marketing

NOVEMBER 27, 2006

General Marketing Tools Give to Get Marketing Calculators : Includes calculators for small businesses to calculate ROI, marketing results, and website visitor value. Calculate marketing ROI with the Marketing Lead Calculator : Calculate marketing ROI with this interactive spreadsheet by B2B sales and marketing expert Mac McIntosh.

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Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

MAY 1, 2007

I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. The discussions around web 2.0.

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Anything Goes Marketing

FEBRUARY 6, 2008

There is also a business upgrade for $100 a year. Businesses will probably want to purchase the business edition as you'll not want ads on your internal search engine (could be competitors). Copy the code and paste it on your site You can customize this but I really didn't do any customization and it looks fine.

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Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

DECEMBER 17, 2007

marketing promises to get leads to sales as quickly as possible but if sales doesn't follow up with a lead by a certain time, it will be reassigned. I highly recommend Brian's Lead Generation Blog. What I like about Brian Carrol's post is the give and take.

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B2B Sales Paid Search Agency Resources Top of Funnel 100