Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

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Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

KoMarketing Associates

OCTOBER 8, 2019

Landing pages are the perfect tool to do it. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better. Because landing pages can convert organic traffic. But the landing pages are key. leads per month. leads per month.

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Landing Pages Paid Content Optimization Lead Scoring 138

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

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Landing Pages Optimization B2B Top of Funnel 76

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, This information helps you decide which pages they find relevant and others maybe not so much. Heatmaps, such as the one above, are visualizations that track user activity on a page.

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Landing Pages Optimization Click Rate PPC 140

FunnelEnvy

FEBRUARY 19, 2024

As global unrest and economic uncertainty persist, belts are tightening in most business sectors. High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad.

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Landing Pages Top of Funnel Practices Demand 62

Visitor Queue

SEPTEMBER 15, 2022

Not too long ago, before landing page builders, that was very difficult […]. The post 9 Best Landing Page Builders appeared first on Visitor Queue Blog | Identify Website Traffic. They must drive people to their site and make sure they take action on the site while they are there.

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Landing Pages Best Practices Traffic Marketing Websites 100

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

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Landing Pages Top of Funnel Brand Identity Branding 124

Unbounce

AUGUST 24, 2021

Then you send those deets over to your designer, and they come back with this business card : You’d cringe a little, right? This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages.

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Landing Pages Mobile Marketing Design Template 139

Anyword

JUNE 15, 2022

Luckily for you, Anyword has a handy tool that helps revamp your landing pages to make them as effective as possible. Anyword’s new and improved Website Personalization analyzes the assets on your landing page to ultimately optimize your copy, as well as generate new copy, to maximize conversions.

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Landing Pages Optimization Website Personalization Conversion 98

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

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Landing Pages Intent Top of Funnel B2B 62

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? The number of pages using background video is also much smaller.)

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Landing Pages Video Marketing Conversion Click Rate 145

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web.

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Landing Pages PPC Paid Content Optimization 145

FunnelEnvy

JUNE 12, 2023

But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. Address the visitor directly.

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Landing Pages Design Conversion Best Practices 73

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

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Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

JULY 6, 2021

So, you’ve started a business. We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. What Should Your Startup Landing Page Accomplish? Kudos and congrats !

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Landing Pages Startups Examples Ad Building 142

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? What does this landing page get right?

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Landing Pages Paper Examples Digital Experience Platform 126

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

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Landing Pages Marketing AI Planning Paid Search Agency 145

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page. The other half?

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Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Benchmark Email

SEPTEMBER 28, 2022

A great way to establish relationships with your leads—and build towards successful sales—is through email marketing and landing pages. A client-first approach makes prospects feel valued, especially in a world where other businesses are solely focused on sales and conversions.

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Landing Pages Email Marketing Advertising Benchmark Marketing Prospects 111

Marketing Insider Group

MARCH 11, 2024

Keep pages uncluttered so it’s easy for visitors to spot what they’re looking for. Dive into your analytics, looking at unique visitors, traffic sources, page views, bounce rates, and exit pages. If you aren’t using well-designed landing pages, add them to your website. That begins with the website’s architecture.

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Top of Funnel Sales Qualified Leads Leads Lead 269

Unbounce

JULY 29, 2020

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. You’ve already got a simple website, but you wanna run promotions to really lather up some business. Then you start planning the landing page where you’ll send your campaign traffic. Where’re the soap landing pages?”

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Landing Pages Template Lead Gen Paid Search Agency 138

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

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Landing Pages Conversion Rate Conversion Peer-to-peer 130

Unbounce

NOVEMBER 20, 2021

Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly. What Geographic Data Can You Use to Segment Your Landing Page Audience?

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Landing Pages Segmentation Planning Psychographics 137

Liveintent

MARCH 23, 2021

” You excitedly click the ad to learn more, but instead of landing on a page with a coupon code, you land on the toy section of their website. The point is that a clear CTA with a relevant and strong landing page (aligned to your campaign objective) is more likely to drive action than one that isn’t.

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Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly. Let’s get into it!

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Landing Pages Conversion Rate Conversion Peer-to-peer 171

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

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Landing Pages Work Management Copywriting Marketing Management 144

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

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Landing Pages Facebook Examples Marketing Management 145

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

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Landing Pages Traffic Top of Funnel Communities 121

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. It’s no easy task. But it is possible. OK, you got me.

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Landing Pages Top of Funnel Work Management Sample 145

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

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Landing Pages Best Practices Eye-Tracking Pricing 84

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

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Landing Pages Copywriting Tips Lead Scoring 145

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. To improve your landing page’s loading time, some steps you can take include keeping image sizes small and hosting your site on a fast server. Not optimised for mobile With 60.7%

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Landing Pages B2B Marketing Paid Search Agency B2B 62

Unbounce

JULY 8, 2021

The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content. White space offers tons of benefits to your landing page flow, structure, and impact. Want to learn how to make a killer landing page that uses the power of white space?

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Landing Pages Conversion FAQ Amazon 96

seo.co

OCTOBER 6, 2021

If you’re stuck with a landing page that just won’t convert, or if you’re looking for new ways to maximize your conversion rate, try any one (or more) of these 20 ideas for more conversions: 1. If your landing page is too busy, it can distract users from the call-to-action. Decrease your number of required fields.

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Landing Pages Conversion Tips Conversion Rate 97

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . Every business has a unique customer journey map. Later brought in tons of leads using a gated landing page they made in Unbounce.

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Landing Pages Marketing Proposals Marketing Analytics Tools Eye-Tracking 133

Unbounce

JUNE 5, 2019

When it comes to launching a new product or business, my mantra is to “fall in love with the problem, not the solution.” Testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page.

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Landing Pages Product Business Top of Funnel 112

Unbounce

DECEMBER 20, 2021

Unless you’re doing a weird bit, you don’t want your landing page to look like this. That’s because the background’s so busy, you feel overwhelmed… among other reasons. Time to talk about the importance of a good landing page background and six simple backgrounds to try on your next landing page.

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Landing Pages Examples Design Trends 85