Customer Experience Matrix
JUNE 13, 2016
It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two.
Customer Experience Matrix
OCTOBER 19, 2010
Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Alsa has some other unusual features.
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Customer Experience Matrix
JULY 20, 2009
But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs. I’ve already mentioned IP-based visitor identification and JigSaw integration.
Customer Experience Matrix
MAY 19, 2010
DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. Clever folks.
Customer Experience Matrix
MARCH 9, 2011
I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. So let me try again.
Customer Experience Matrix
JANUARY 5, 2010
You already knew that vendors were adding features for social media and sales access, but did you realize that nearly everyone (five of my seven vendors: Eloqua, Market2Lead, Marketo, Manticore Technology and Marketbright) also made substantial improvements in their business intelligence and reporting capabilities? New user interfaces.
Customer Experience Matrix
JULY 27, 2009
It’s a small but important step towards making social media a standard business tool. That said, there’s a business strategy question of whether this product will give Genius.com a significant competitive advantage. I saw a quick demonstration today of a new social media feature that Genius.com will release at the end of September.
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