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Digital marketing and the internet of things: 5 steps to success

Biznology

The Internet of Things (IoT) is changing the way we live. Are you going to target individual customers or are you going to target other businesses? With the Internet of Things, there are tons of platforms that can be utilized to execute an effective digital marketing strategy. It changes not only our lives. Like this post?

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SearchChat Podcast: Is AI Bigger than the Internet?

Biznology

In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. The internet. Steve and I think it’s possible for most businesses to start implementing machine learning. The post SearchChat Podcast: Is AI Bigger than the Internet? Think about that for a minute.

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The Internet of Everything is Here

Biznology

In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things. The expansion of the Internet of Things is part of the growth of the 3 rd technology platform which includes: mobile, social, and big data. Are you and your business ready for 2015?!

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Does Internet Marketing need a business case?

Biznology

Everything needs a business case in some places. And you can put together business cases for Internet marketing projects, but there is another way, too. In fact, I actually started the IBM search marketing program without any business case at all. Depending on where you work, that might sound like a silly question.

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You can’t ignore the power that search holds for your business

Biznology

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Big money doesn’t need digital to do big business.

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4 leading edge business technologies every business needs to be successful

Biznology

Let’s start with the blatantly obvious: whether your business offers iPad repair services, consulting advice, the best all-natural herbal tea in the country (make that the world), or any other solution, you know that technology is going to play a central role in your success story. Network and endpoint security software.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet. Understanding the reasons why Internet success is not easily reproduced in a corporate environment is the fundamental first step to change that pattern. Why does that happen? Google quickly replaced Yahoo!