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Business Interest in COVID-19 Screening Rises Faster than Testing

Zoominfo

As news of successful COVID-19 vaccine trials began to surface in October, businesses responded with increased interest in virus topics related to the workplace. Figure 1 : Interest rose in COVID-19 topics from September through November 2020. COVID-19 screening increase eclipses interest in other topics.

Zoominfo 162
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Spreading the Word About Your New Business

Webbiquity

When you’re starting out with a new business, one of the first and most important things you to do is promotion. The more you do this, and the more effectively you do it, the more successful your business launch will be. An interesting business card can really make a difference. Contributed post.

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Small and Medium-Sized Businesses Are Increasingly Interested in Security Software as Cyberattacks Continue to Rise

Madison Logic

While companies of all sizes have seen an increase in cyberattacks, there’s been a dramatic spike in attacks targeted at small (10-49 employees) and medium-sized (200-499 employees) businesses in recent years.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Demographics, psychographics, behaviors, interests, and priorities are always in flux. If you send them to your home page hoping they’ll find what they’re looking for, you’ll lose any lead potential. Never take your eyes off the CRO ball. Customers aren’t monoliths; they change.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market.

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How to Create Interesting Newsletter Content

ClearVoice

You want to learn how to create interesting newsletter content, don’t you? If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here. Include your contacts’ names and add a touch of excitement and humor to spark interest. I know why you’re here.

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Can Businesses Meet Increasing Consumer Expectations?

This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. adults actively seek and follow sustainability issues.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI. Personalization has moved beyond segmentation.

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so.

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It’s Time to Stop Obsessing Over Leads

Dump collecting leads for Account-Based Marketing and eventually, as your program matures, the focus shifts to these four ABM pillars: New business generation. Modern marketing teams focus on likely future customers to generate awareness, interest, and opportunities without waiting on them to fill out a form. Pipeline acceleration.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Did you know that 25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within the next 12 months?!

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? If you’re a sales manager interested in learning how to effectively manage your sales team, then this webinar is for you. Define key performance indicators that relate to business objectives. Master 1:1 sales meetings.