Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Marketo always finds a way to take partner events to a new level.

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Marketing Automation Services Marketo Enterprise Management Work Management 77

ANNUITAS

MAY 9, 2016

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.

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Marketo Peer-to-peer Planning Marketing Automation Services 100

Zoominfo

OCTOBER 8, 2018

We recently explored the idea of interactive content in the blog post, “ 3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. On average, there is a 15% share rate for interactive content like quizzes.

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Adobe Experience Cloud Blog

AUGUST 24, 2017

With the recent launch of The State of Engagement , we saw data that demonstrates that consumers expect more relevant, timely interactions from brands and that marketers are falling short of those expectations while struggling to find the right tools to help them deliver on consumer expectations. Why is this critical?

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Outgrow

APRIL 19, 2021

Enhance Your Interactive Content Experience With Outgrow Zapier Integration. For those who are new here, Outgrow helps you create interactive content like calculators and quizzes to generate leads without using any kind of code. And with Outgrow Zapier integration, you can integrate your Outgrow interactive content with over 500 apps.

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Outgrow Marketing Automation Services Work Management Marketing Management 52

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Webbiquity

AUGUST 18, 2020

Set up virtual booths with interactive features including images, brochures, data sheets and videos. Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Hopin is a virtual venue with multiple interactive areas.

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Enterprise Management Work Management Marketing Management Webinar Metrics 363

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. In this blog, I’ll cover seven of my favorite strategies for making your web content interactive. Ask for Ratings.

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Marketing Websites Tips Content Click Rate 134

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. Engagement Map is a game changer for Marketo users: Visuals are worth a thousand words when you’re trying to explain campaign details. Creating visualizations of campaign flows is now native to Marketo. Why we care. Get MarTech!

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Conversica

MARCH 19, 2019

We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

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Marketo Advertising Agencies Marketing Automation Services Marketing Management 40

Webbiquity

AUGUST 4, 2020

But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download.

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Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Adobe Experience Cloud Blog

JULY 5, 2018

Everyone, even the smallest of businesses, has jumped on social media and attempted to utilize any channel they can to humanize the company that they run. Businesses truly should be wary of Instagram because used improperly, it can be a disaster. I am in charge of running the Marketo Instagram account this summer.

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Valasys

APRIL 2, 2019

Adobe and Drift, the leading conversational marketing platform, announced on April 1 st 2019, the launch of Conversational ABM™ for Marketo Engage. According to Steve, Conversational ABM™ for Marketo Engage takes personalization beyond content. The New Process.

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FunnelEnvy

APRIL 28, 2021

My name is James Niehaus, and today I’m going to walk through some advanced use cases for multi-step interactive forms. So what we’ll cover here quickly is a quick recap of what interactive forms are. Specifically, where it can help you with ABM and personalization on your website. All right, let’s jump right into it.

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Account Based Marketing ABM Ideal Customer Profiles Personalization 52

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

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Engagio

SEPTEMBER 29, 2023

So why wouldn’t you find a way to keep in touch with the others to help them recognize the business challenges you solve — so you’re top of mind and they’ll want to engage with you when they are ready? The unique advantages of SDRs owning nurturing include: Human Touch : There’s an authenticity to human interaction.

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Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. To successfully do that, a small business needs to identify what its target customer needs so it can fulfill those demands. .

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Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. But what I find intriguing is how little the two businesses overlap.

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Act-On Marketing Automation Services Marketo Buy 120

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Interactive experiences have come of age. We gave away 300 Mimosas in about 90 minutes at Marketo. But this year, the week of April 24th held a special distinction.

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Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Customer Experience Matrix

APRIL 26, 2016

Teradata announced on Friday that it had signed a deal to sell its marketing applications business for $90 million to private investment firm Marlin Equity Partners. The company had announced plans to sell the business last November. The price is much lower than usual for cloud-based marketing systems.

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Resource Management Marketing Management Planning Business 120

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations. When it comes to B2B companies, the story isn’t any different.

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Marketing Automation Services Marketing Automation Automation Work Management 52

Adobe Experience Cloud Blog

APRIL 5, 2018

Consumers are able to interact with products without ever setting foot in the store. You don’t have to be a giant furniture chain, a pop singer, or a large newspaper to use VR to help your business though. VR can help your business in manifold ways. What potential do you see for VR and AR within your business?

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Adobe Experience Cloud Blog

MARCH 25, 2014

The same is true in business. And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands.

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Marketo Emarketing Thought Leadership Marketing Management 48

Crimson Marketing

FEBRUARY 4, 2014

” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table. The more data sources you have about who that person is, and the more ways you have to interact with them. Share your thoughts below!

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Marketo Analytics CMO Marketing Automation Services 100

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

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Marketo Work Management Marketing Automation Services Eloqua 120

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. They hire some of the best and most proactive leaders, and they are fearless in their commitment to empower people to create and transform how businesses compete.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t.

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Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Because today’s buyers self-direct their purchase journeys, they choose what information and experiences to interact with. Where was I, you ask?

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Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. It also pulls in data from GA, GSC, and Google My Business (GMB) ads. Your Thoughts?

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Marketing Analytics Tools Analytics Google Work Management 342

Televerde

SEPTEMBER 25, 2018

As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) about How Marketo and Televerde Created a Global, Scalable Demand Generation Engine. Besides the Adobe acquisition of Marketo, what marketing trends are most exciting to you? Marketing Operations.

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Case Study Case Studies Marketo Studies 40

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. This is where a business blog can help. In fact, there are many great reasons why businesses should add a blog to their website, and the following 10 reasons are some of the best. .

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Paid Search Agency Ads Marketing Websites Lead Scoring 134

Martech

MARCH 28, 2024

Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing. Business email address Subscribe Processing. Twilio’s Twilio Flex has two new programs: Unified Profiles and Agent Copilot.

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Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Remember to not only look at follower count but total engagement: it will tell you how their followers are interacting with the content.

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Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. According to McKinsey, 71% of consumers expect personalized interactions.

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SmartBug Media

FEBRUARY 17, 2021

With Velocity scripting, you can create dynamic content within your Marketo assets that reaches beyond simple segmentation and drives those one-on-one experiences that inspire action. Velocity scripting in Marketo will pull field values directly from your Marketo Database and let you feed those details into your dynamic marketing content.

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Marketo Planning Paid Search Agency Conversion Rate 95

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

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Marketo Account Based Marketing B2B Thought Leadership ABM 48

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. The plots are interactive: users can select a group on the plot to create a new segment and can drill down to see the details of the individual contacts. So where does this leave us?

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Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120