The Point
OCTOBER 3, 2012
According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. The most common changes (in order): job function, phone number, and mailing address.
The Point
DECEMBER 16, 2011
You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. It’s clear that you need to include more proactive outreach to the type of prospects most likely to have a need for your new solution, even if they don’t know such a solution exists. List Purchase.
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