Industrial Marketing Today
JANUARY 3, 2011
Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.
Industrial Marketing Today
SEPTEMBER 13, 2010
Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Primary goals of marketing content in the early stages of the buy cycle There are two main goals that your content needs to achieve in the early stages.
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Industrial Marketing Today
JUNE 12, 2010
You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. There is no secrecy.
Industrial Marketing Today
MARCH 17, 2011
The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. Many manufacturers and industrial companies tend to back away from launching their business blog because of this content dilemma. Add a link…you know the drill!
Industrial Marketing Today
JANUARY 14, 2011
Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. He/she is inundated with business plans, presentations and proposals but only a chosen few get called back for more in-depth information.
Industrial Marketing Today
FEBRUARY 12, 2011
It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. GlobalSpec recently conducted a Social Media Survey of engineering, technical, manufacturing and industrial professionals and found that only 24% of these companies have a business blog.
Industrial Marketing Today
AUGUST 27, 2012
However, the way potential buyers look for information has. Source: The End of Solution Sales, Harvard Business Review – HBR blog). One thing is certain; “business as usual” is not working in the industrial sector. Make sure your digital content focuses on helping them make an informed decision while moving the needle for you.
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