KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. I’ve applied this as I’ve launched my own business. Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JULY 24, 2015

Because Zuora’s target clients are looking for a streamlined approach to billing, their logo and website reflects this notion. Employees make great test groups because they are familiar with your industry and knows what will appeal to customers. Have you used the same email templates, newsletter themes, or media kit for decades?

B2B Marketing 120

B2B Marketing Work Management Marketing Management Branding 120

KoMarketing Associates

SEPTEMBER 10, 2012

It can also be effective to take inspiration from newsworthy events or hot topics within your industry. Are your customers curious about how an event, law, or other development affects their business? These teams have the best window into the minds of your current and prospective customers; use their insight to inspire your content.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

JUNE 20, 2019

Although we can now target our ideal client more accurately and attract potential customers off-site, it also brings along some downsides. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. B2B link-building strategies that really work.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

KoMarketing Associates

MAY 2, 2017

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. Publishers Wield Influence.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

DECEMBER 20, 2018

Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. We are fortunate to work in an industry where there are so many talented individuals and organizations willing to share their learnings and experience. From Anastasia Warren.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

NOVEMBER 5, 2019

Developing social strategies that support business goals, and identifying and understanding target audiences are amongst social media marketers’ biggest challenges. On top of this, many B2B marketers are curst with the idea that their industry is unexciting, lackluster, or – dare I say – boring ! Don’t spread yourself too thin.

Social Media 128

Social Media Social Marketing Marketing & Strategy Marketing Strategy 128

KoMarketing Associates

OCTOBER 1, 2019

After all, as uncovered in a recent traffic study from GrowthBadger using data from SimilarWeb, “ search is the single largest traffic source for every niche, and in most industries it drives the majority of the web traffic. ” So how do B2B marketers generate a greater number of MQLs from their SEO programs?

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

FEBRUARY 26, 2019

Content marketing among B2B companies continues to grow, which means that it’s more competitive than ever to produce high-quality content that your target audience is going to be interested in. In niche industries, sometimes it was enough just to have new blog post coming out on your blog.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

JANUARY 11, 2018

Businesses can get in the action too! Another easy thing to do for customer content is to create a graphic template in Photoshop or an online tool like Canva for customer testimonials. If your B2B business offers more services than products, you can also consider expert quotes and statistics as images. Quotes and Statistics.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

KoMarketing Associates

JULY 25, 2017

After a recent industry news post about whether or not marketing is an art or a science, we wondered if the trick to a successful B2B marketing campaign is to think of marketing as a blend between the two. Has the creative side of your business, like your branding, impacted your campaign engagement?

B2B 152

B2B Linkbait Advertising Agencies Work Management 152

KoMarketing Associates

JULY 18, 2019

The impressive line up of speakers included industry leaders like Rand Fishkin, Britney Muller, Wil Reynolds, Dr. Marie Haynes, Casie Gillette, Greg Gifford, Paul Shapiro, Ruth Burr Reedy, Andy Crestodin and the list goes on. In order for a business to thrive and grow, it needs to be visible to the potential customers searching for it.”

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28