industry target 
Customer Experience Matrix
JULY 10, 2013
By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. Emails are delivered through ExactTarget.
Customer Experience Matrix
FEBRUARY 10, 2017
The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. Identify target accounts. This includes assembling data on potential accounts and selecting the right targets. To find the right targets, Lead Genius loads a client's current CRM lists.
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Customer Experience Matrix
SEPTEMBER 1, 2009
The system is aimed at small business but offers an interesting design lesson for everyone. In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. The system already has an email authoring tool, which includes a graphical editor and works from user-defined templates.
Customer Experience Matrix
DECEMBER 4, 2012
One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. For example, the data model of B2B systems is largely fixed, so industry-specific data models (a major component of vertical systems) are largely irrelevant. I'm sure plenty of other specialists exist as well.
Customer Experience Matrix
SEPTEMBER 7, 2010
I can’t recall a vendor with the same business model as LeadPAC from marketing automation vendor True Influence. LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. Like AdWords, LeadPAC lets clients set a target cost per name and a weekly budget for their spending.
Customer Experience Matrix
SEPTEMBER 27, 2012
I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. But I think it’s worth pondering anyway, if only as an interesting case study in business strategy. This is standard stuff in the software industry, although some companies do it much better than others.
Customer Experience Matrix
AUGUST 20, 2012
One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Less predictably, there’s little change in reporting, CRM integration, database design, features targeted at ease of use, content creation, and pricing models. Stay tuned.
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