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How to Write a Creative Brief for Your Next Video Project (with Template)


This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. Past customers have included real estate agents, enterprise companies, political campaigns, electric vehicle startups, financial advisors, dentists, attorneys, digital marketers, business coaches …  and the list goes on. What is your business objective?

Marketing Tools for the Makers & Doers of the Manufacturing Industry


The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. In today’s complex selling environment, few industries find themselves spared from the challenges of marketing to an increasingly powerful buyer. The manufacturing industry is no exception.

The Business Blog Editorial Calendar Every Marketer Needs [Free Template]


At this point, we know that consistent, frequent blogging is critical to your business’ online success. It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! Keywords and Target Personas. target readers!

5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]


It's hard to underemphasize the power of referrals in business today. With this in mind, businesses should strive to get referred to new potential customers before reaching out. is in a similar industry or holds a similar job to the target audience you'd like to attract (customers, recruiters, executives, etc.). Email Template to Request a LinkedIn Recommendation.

Content Marketing Playbook: Strategy and Roadmap

That vision is the reason GE is the darling of the mar- keting industry today. established template for how to proceed. the industry. approach delivers the best results: Target a primary and. to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. Digging into the depths of your target market by creating customer personas or profiles can help ensure your product and marketing efforts are strategic and on point. Company information (size, type, industry, etc.).

The Simple Template for a Thorough Content Style Guide


Most businesses adopt either the AP Stylebook , or the Chicago Manual of Style. How do you spell words in your industry that don't have a definitive spelling? How do you feel about the use of industry jargon? When deciding on style and tone, be sure to consider your target audience and buyer personas in the process. Section 1: Grammar. What do you abbreviate? Academic.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. You use a template. Alright, got your template handy? Tips for Using This Template. let's get started!

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. But I think it’s worth pondering anyway, if only as an interesting case study in business strategy. This is standard stuff in the software industry, although some companies do it much better than others. This is by far my preferred solution.

Content Methodology: A Best Practices Report

Engage with target. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. they compete both against their business competitors and all content creators that vie. Organizations must not only understand the digital spaces where their target. target audience over time.

How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]


As you're developing your messaging, use clear, concise language, and avoid using industry jargon (AKA gobbledygook ) that makes you sound more like a business babbling robot than a human. Let’s translate that into the way people actually speak: HubSpot’s all-in-one marketing software helps more than 6,000 businesses in 45 countries attract leads and convert them into customers.

20 Go-To Places for Truly Awesome Newsletter Templates


Recent studies by MarketingSherpa have found that organizations across industries uniformly believe that email drives an incredible amount of ROI, illustrated below: Image credit: MarketingSherpa. We’ve featured a mix of companies with thousands of satisfied customers (and undoubtedly, loads of closed deals), and highly affordable templates that are beloved by businesses of all sizes.

How to Write the Worst Guest Blogging Pitch of All Time [Template]


So if you’re ramping up your guest blogging program, you want to make sure the managers of the blogs you''re targeting get your pitches – and love them. There’s really no need to tailor the content you''re pitching to the blog’s target audience. Instead : Write like you''re talking to a friend in the industry. But that’s not always what we get. And these pitches? Ready?

31 business building benefits of Buyer Personas

grow - Practical Marketing Solutions

They are a foundation for any business that relies on customer acquisition, conversion and retention which, of course, is every business. To get you started on creating Buyer Personas for your brand, HubSpot offers a free template:   Marketer’s Guide to Creating Buyer Personas. TARGETING AND POSITIONING. Gives you a target for all prospects and customers.

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. content marketing industry. So was I.

How to Earn Free Press for Your Business When You Have No Connections


"Is that guy wearing leggings?". "We should start a business selling male leggings.". One week later my business partners and I stood freezing in London's Brick Lane Market with 22 pairs of female leggings "branded" with our male leggings brand. Trends emerge is every industry that can help propel your search for free press without connections. That's all it took. Trigger.

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A Service-Based Business’s Guide to Email Marketing

Vertical Response

Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. We’ll cover why your business should send emails by highlighting the marketing goals that specific emails can accomplish. Your business logo.

5 Ways to Win with Web Personalization

Modern B2B Marketing

It’s simple to use and can target individuals through personalized communications across synchronized channels—email, the web, ads, and more. And With the right solution, it’s actually pretty easy to set up and there are a few provided templates to help you get you started. Targeting and Personalization b2bIt doesn’t take a web team to implement.

5 Things Your Business Must Consider About Outsourcing Customer Research


Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. These consultants have led the evangelism of buyer personas for years now – in fact, two of the industry’s best are on our board of advisors as we build technology meant to better enable buyer understanding. Cintell advisor Ardath Albee noted in a recent conversation that there are harmful misconceptions in the industry about buyer personas. Harvard Business Review Press. Customer research is a skill set. Read more ).

4 Uncommon Ways to Help New Customers Discover Your Business

Vertical Response

A growing customer base is critical to any thriving business. Industry research points out multiple elements to include in your overall marketing strategy to reach these gains. By doing so, you increase your ability to not only attract your target market but also encourage new customers to convert, and ensure you retain them. Create unique content that truly adds value. advice.


Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories.

The Doctor Will See You Now: Lessons For Marketers From The Healthcare Technology Industry

Modern B2B Marketing

Why is marketing often somnolent in a giant industry that accounts for nearly 20% of our GDP? It’s largely due to the complexity of engaging with physicians — healthcare’s primary target audience.  Our goal is to take an industry in which marketing used to mean faxes and visits from pharma reps and bring it to the forefront of its marketing peers. Physicians do.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should. Have an account? love it.

How does Vodafone prove digital media’s effectiveness?


We have to work in the direction to understand how the market is segmented, the expectations of each different group, how Vodafone is positioned in each group, and how we can target each market segmentation in the best possible way. The main target: Target Audience is age 25-50 males / females. Equip us with a new practical template for building brands in the future.

How to Transform Yourself Into an Agile Business Blogger


Many inbound marketers and business bloggers get so caught up in (or weighed down by?) Well, I guess that's one way to approach business blogging. Being agile in any area of your marketing has a ton of benefits -- we've covered those in this blog post if you'd like to learn more about them -- but nowhere, in my opinion, are the benefits so strong as they are in business blogging.

12 Revealing Marketing Stats About Facebook for Business


Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I see some real potential here for business owners.". 12 Revealing Facebook for Business Marketing Stats. 1) Facebook matters for business owners. Lots of industries are dominating with Facebook marketing, but retail is the reigning champion (for now, anyway). That's cool.

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? 5 Tips for Marketing in a Highly Regulated Industry

Marketing Action

Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. Industries such as financial services and healthcare have a variety of protocols around how they can market to consumers – especially where personal or financial information is concerned. It can also have a huge financial impact.

Step-by-Step Guide to Creating a Marketing Persona


If, like most businesses, you’re  spending more time and money  on content marketing, you want to ensure you’re getting the best return on your investment by creating engaging, lead-generating content. Simply put,  a persona describes whom you are trying to target and reach with your content or message. Development Strategy b2b marketing compelling content targeted messaging

Marketing Tools for the Makers & Doers of the Manufacturing Industry


The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. In today’s complex selling environment, few industries find themselves spared from the challenges of marketing to an increasingly powerful buyer. The manufacturing industry is no exception.

This Week in Content Marketing: Why the New Golden Age of Marketing Is Now

Junta 42

and the start of the comic book industry. He and I agree that the assessment that marketing is now critical to all parts of the business is spot-on. Using a tool called LiveIntent, Kraft is able to target sponsored recipes into its emails, customized to the interests of each consumer. This week’s show. Recorded live on February 16, 2015; Length: 58:12).

Aging 56

Small Business Lessons from B2B Brands with Amazing Content Strategy


Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.

6 Success Factors for Adopting Marketing Automation


This tells you who to say it to, so you can build targeted audience segments and prioritize how you invest in each. Here’s an example, so you can see what I mean: The early stage buyer may be just realizing they have a problem or a need; help them define the issue with general, big-picture content: “How X Affects Your Business”. Are you getting ready to implement marketing automation?

5 Simple Marketing Automation Tips to Improve Conversion

It's All About Revenue

But the more nuanced your personas, the better you are able to segment and target your prospects. Other data like company size, industry, or even past purchase behavior can be included in your persona definitions and can be easily collected with your lead gen forms. If you are using the same layout, campaign design, or form more than once, then you should consider creating a template.

5 Tips to Get Your Content Shared More Often


But with so much “information” inundating target audiences, how can we compete with the noise, ensuring that content not only captures attention, but also drives audiences to share? For example, No Nonsense Insurance created an interesting infographic in a traditionally unexciting industry. Albert Einstein famously said, “Information is not knowledge.”. Sharing … It’s a Science.

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. make my living providing marketing services including designing and marketing industrial websites. However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. Is that a good thing? Take a quick poll. All Rights Reserved.

In a World Without Voicemail, What Would Happen to Sales?


Reaching a prospect on your first call attempt is never a guarantee, so salespeople spend hours practicing and perfecting a compelling voicemail template that will hook buyers’ attention and get them to call back. Instead, act as an advisor and industry expert. Inbound Sales Business Daily SyndicationThis post originally appeared on HubSpot's Sales Blog. This one’s no surprise.