Webbiquity

MARCH 31, 2022

Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Here are eight B2B marketing strategies that can make a big difference today.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sprout Social

NOVEMBER 2, 2023

A clear understanding of customer motivations and journey stages creates targeted campaigns. Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry.

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. The B2B buyer’s journey is the process potential customers go through before purchasing.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Hubspot

APRIL 6, 2020

Organizing meetings, making phone calls, sending emails, and attending conferences — a lot goes into relationship-building, no matter your industry. One of the most important parts of the networking process happens after your first interaction with the person or business you're communicating with. Follow-Up Email Templates.

Conference 76

Conference Template Customer Satisfaction Contacts 76

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. There is a massive amount of social media data available today, and businesses are eager to tap into it. But if you aren’t factoring in meaningful social media data, you will miss crucial insights.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

ClickDimensions

MARCH 16, 2023

A user persona is the creation of a business-based fictional character designed to represent a group of individuals who use a product or a service in a similar way. Marketers usually put together these theoretical characters for data-based research and they can be very effective in helping you identify your key target audiences.

Work Management 95

Work Management Marketing Management Ad Building Customer Satisfaction 95

Hubspot

JANUARY 8, 2019

So how do you figure out what's going wrong, or how your marketing director can improve her performance to ensure higher job satisfaction for her team? Exit Interview Form Template. New industry (significant career change). Different industry. How long have you been considering leaving our company? Compensation.

Template 70

Template Product Thought Leadership Work Management 70

Optinmonster

MARCH 7, 2024

OptinMonster’s advanced targeting features are flexible enough for any eCommerce shop to create personalized marketing campaigns that compel your visitors to buy. Kennedy Blue, an eCommerce business in the wedding industry, has to overcome a long buying cycle plus many sales objections due to its innovative business model.

Enterprise Management 63

Enterprise Management Marketing Automation Services eCommerce Marketing Management 63

Hubspot

DECEMBER 12, 2019

Have you ever faced a problem, business-related or otherwise, and needed an objective perspective to help solve it? Consultants — whether individual or firm-based — specialize in a niche industry or trade. This can require a lot of work, which is why the consulting business is so lucrative. What is consulting?

Consulting 76

Consulting Enterprise Management Work Management Marketing Management 76

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. Provides comprehensive overviews of contacts and businesses. Refines prospecting using granular filters based on industry, location, job title, etc.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Salesforce Marketing Cloud

AUGUST 24, 2023

I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. Automatically create sales dashboards to visualize your data Hit your targets with data-driven selling guidance built directly into your CRM. Fill in cell. Update column. Cross eyes. Sound familiar?

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

SmartBug Media

JULY 13, 2023

After all, this is the bread and butter of your business. Selecting the right conversion rate optimization tools for your business is crucial in ensuring a seamless customer experience and an increase in consultation requests. Without these requests, you could be at risk of losing relevance in the market.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

Salesforce Marketing Cloud

DECEMBER 8, 2023

Marketing automation has helped businesses shift away from traditional email tactics — generic messages sent to lengthy subscriber lists — and get more personal. You can use AI within marketing automation platforms to enhance their capabilities and provide more targeted and personalized experiences.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Salesforce Marketing Cloud

FEBRUARY 16, 2024

Consequently, businesses must understand the power commissions have on their workforce. To achieve that alignment, businesses must strike a delicate balance between their commission rate and structure. Certainly, nobody is going to stay at a job where they’re reprimanded for not hitting unreasonable targets.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

SocialPilot

FEBRUARY 26, 2024

According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities. For instance, we use AI to help understand which target group is converting more, and based on it, we reallocate our budget to target more of these users. Get Power of AI 6.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. The most valuable sources of VoC data for B2B marketers.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

SmartBug Media

JULY 25, 2023

Marketers are using AI to target the right customers with the right message at the right time. From talking with these industry experts, we identified eight key ways marketers are harnessing AI to support their marketing efforts. Look specifically at your ranking for targeted keywords and organic traffic numbers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Huptech Web

JUNE 2, 2023

Shopify Upsell and Cross-Sell Best Practices Top Shopify Apps for Upsell and Cross-Sell Frequently Asked Questions (FAQs) Conclusion Introduction In the ever-evolving world of e-commerce, businesses continuously search for innovative methods to enhance their sales and customer engagement.

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

Optinmonster

AUGUST 15, 2022

It’s an important metric for keeping your customers happy and your business healthy. NPS scores are categorized like this: 9-10: Promoters who will likely keep buying and referring others to your business. 0-6: Detractors who are unhappy and may speak negatively about your business. Typical NPS scores vary across industries.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

Outgrow

DECEMBER 3, 2021

When you use email marketing in the Business to Business (B2B) domain, it’s referred to as B2B email marketing. Before going deeper into B2B email marketing examples and platforms, let’s find out how email marketing can benefit your business! There are hundreds of marketing techniques available for a business.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. From customer service to new client contracts, everything is going digital—even selling.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Parse.ly

JULY 21, 2022

Businesses that invest in content marketing reap the benefits. B2B content marketing can be a sustainable source of growth for your business. Then analyze your content’s performance, so you can create the right content for your target audience. Lattice’s HR and people management templates. Taught by industry experts.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Business Brainz

MAY 4, 2021

Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. Account Based Business Strategy helps to root out less-valuable businesses early on and maintain maximum synergy with marketing and revenue. What is Account Based Marketing ?

Account Based Marketing 64

Account Based Marketing Ideal Customer Profiles Planning ABM 64

RebelMouse

AUGUST 2, 2023

Artificial intelligence (AI) has maximized content generation and automation for various industries with the release of AI chatbot systems like OpenAI’s ChatGPT and Google’s Bard. Due to AI's lightning-fast content generation and improvements, businesses are embracing its power. As of right now, we know how Google feels about using AI.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Essentially, these tools automate the process so you can focus on other areas of your business. Use this to your business’ benefits to help generate leads. Lead generation is more than just getting people to visit your site. Even better?

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

TrustRadius Marketing

DECEMBER 19, 2022

Mobile apps are an amazing way to connect employees, reach target audiences, and grow your brand. Mobile apps allow businesses to offer their end-users a convenient, mobile-responsive experience. These platforms are suitable for use cases like startups or small businesses that want to create apps for clients or internal teams.

Work Management 52

Work Management Marketing Management Privacy Policies Distribution 52

Valasys

FEBRUARY 16, 2023

No more wasting time trying to market to unqualified leads who aren’t a good fit for your business. This approach aligns your marketing and sales teams, allowing you to engage and delight your target accounts more efficiently. It also maximizes their return on investment while delivering higher customer satisfaction.

Account Based Marketing 40

Account Based Marketing Allocation B2B Marketing Planning 40

SmartBug Media

FEBRUARY 11, 2021

The physical mailing address of your business (street address, city, and state). For example, if salespeople are using a spreadsheet and typing in whatever industry makes sense to them for each customer, could you implement a predefined drop-down list of industries that the salesperson could choose from, instead? Want more info?

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Webbiquity

JULY 20, 2021

The results of a good JTBD framework can be amazing for your business, yet the effort doesn’t need to be all that onerous. That’s because pre-built templates exist to make your life easier. Such knowledge is crucial for marketing and innovation in any business and sector. About the JTBD Framework.

Template 278

Template Work Management Marketing Management Business 278

Business Brainz

MAY 4, 2021

Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. Account Based Business Strategy helps to root out less-valuable businesses early on and maintain maximum synergy with marketing and revenue. What is Account Based Marketing ?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ABM 52

Business Brainz

MAY 4, 2021

Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. Account Based Business Strategy helps to root out less-valuable businesses early on and maintain maximum synergy with marketing and revenue. What is Account Based Marketing ?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ABM 52

ConvertKit

DECEMBER 10, 2020

And if you price too low, your target readers may question the value of your ebook and you’ll miss out on sales—especially if you’re pricing lower than most of your competitors. Factor 1: Industry and who you’re selling to. The reader can almost feel the satisfaction of following advice from this ebook.

Pricing 127

Pricing Price Screencast Amazon 127

ClickZ

NOVEMBER 22, 2019

Businesses will continue to be under immense pressure to live up to consumers’ expectations and flawlessly deliver exceptional customer experiences. We’ve analyzed and curated a list of the top seven chatbot platforms to help you make an informed business investment: 1. provides customizable templates. Does it require coding?

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Hubspot

JULY 22, 2020

When things are uncertain, refer to these tips to grow your client base and develop lasting strategies that will support your business. Your industry, target audience, and offerings are most likely keywords essential to your business. That way, your company earns more business.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Hubspot

APRIL 5, 2019

Here, we'll cover what autoresponders are, and which autoresponder software solutions you might consider implementing for your own business. This is typical in digital industries, where your email list is the primary sales channel to launch your products. What is an autoresponder?

Autoresponders 95

Autoresponders Enterprise Management Marketing Automation Services Work Management 95

TrustRadius Marketing

APRIL 6, 2022

This web of tasks and research can overwhelm small businesses and startups. A DXP is used to optimize the satisfaction of your virtual consumers and your overall operations. The uses for a DXP span a multitude of industries, so any online eCommerce platform or services could benefit from maximizing customer usability.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98