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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. CRM integration is currently limited to sending data to Salesforce.com.

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Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing

Customer Experience Matrix

The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. Identify target accounts. This includes assembling data on potential accounts and selecting the right targets. To find the right targets, Lead Genius loads a client's current CRM lists.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Where do you get your industry information? Now, you have all the information you need to target your next wave of future advocates! This one is pretty self-explanatory: Which product or service delivers the highest ROI for your business? (If This might look something like: Acme Business Intelligence Corp.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

The system is aimed at small business but offers an interesting design lesson for everyone. In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com.

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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

Where do you get your industry information? Now, you have all the information you need to target your next wave of future advocates! This one is pretty self-explanatory: Which product or service delivers highest ROI for your business? (If More important: Are you driving business toward your highest ROI products?

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. For example, the data model of B2B systems is largely fixed, so industry-specific data models (a major component of vertical systems) are largely irrelevant. I'm sure plenty of other specialists exist as well.

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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

Where do you get your industry information? Now, you have all the information you need to target your next wave of future advocates! This one is pretty self-explanatory: Which product or service delivers highest ROI for your business? (If More important: Are you driving business toward your highest ROI products?