industry 
Marketing Insider Group
DECEMBER 18, 2023
Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. Every product is different. Traditional marketing starts with the product.
Navigate the Channel
JULY 19, 2023
The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. This article explores the future of Social Currency and its potential impact on building product marketing. How can building product companies use Social Currency?
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HG Data
JANUARY 5, 2024
HG Insights is pleased to announce its CEO Elizabeth Cholawsky has been honored with the Gold Lifetime Achievement Award in the Business Products category at the 2023 American Business Awards. More than 3,700 organizations of all sizes and in virtually every industry were nominated in 2023 in a wide range of categories.
Navigate the Channel
JULY 18, 2023
Industries with Effective E-mail Marketing In terms of which industry sectors excel in e-mail marketing , the following categories were identified as performing well: 56% responded that online retailers excel in e-mail marketing. It seems that offering attractive deals and promotions is crucial for enticing subscribers.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
Zoominfo
OCTOBER 28, 2020
In 2020, businesses have broadened partnership ideas and grabbed onto sparks of innovation that may not have been needed before the pandemic. In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Source: ZoomInfo.
Marketing Insider Group
FEBRUARY 24, 2021
But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Then inbound marketing exploded, and businesses began to realize the power of content.
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Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. But companies need to remember that a product can only be as good as the data that powers it. The criteria you should use to vet available data sources.
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
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Because of this, selling your product or service to a government agency can be a great way to increase profits. However, there are key differences between selling to a customer or business and selling to the government. The US government spends over $235 billion on goods and services each year.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services.
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