Sharpspring

JULY 13, 2021

The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. Asking your customers about their experience with your brand, products or services is crucial to understanding your target audience’s preferences. Canva Business. However, Canva Business is a bit different.

Tools 105

Tools Paid Search Agency Marketing Analytics Tools Planning 105

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. And how can you apply them to your own business to maximize your ROI?

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 112

Linkedin Effectiveness Ideal Customer Profiles Business 112

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. And can you guess which industry is ahead of all others in adoption? Users opt for AI content writing tools like this one because the system has predefined prompts and outline templates that are ready to help them get over writer’s block.

Marketing AI 196

Marketing AI Budget Programs Tools Copywriting 196

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. Here's the template: [One- to two-sentence description of common prospect problem.]. In the past X years, I’ve helped Y [vertical/sector] businesses [accomplish X results] by [short description of product features]. Hint: Better.).

Template 82

Template Linkedin Ideal Customer Profiles Effectiveness 82

Webbiquity

MARCH 31, 2022

Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Here are eight B2B marketing strategies that can make a big difference today.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). To target specific keywords Influencers can also be excellent collaborators to increase your share of voice for specific topics and/or keywords.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. How Sendoso’s GTM & RevOps Teams Are Adapting Sendoso , a leading direct-mail platform, has made a lot of changes in the past few months in a push to appeal to new industries.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. They’ll also gain valuable and memorable insights into your business strategies. Your target audience should see themselves as the protagonist (hero) in your stories.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Adobe Experience Cloud Blog

JUNE 11, 2018

Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. Ecommerce marketing simply uses the best channels and most effective digital methods for the benefit of your business. Know Your Industry. Nothing matters more than your digital presence as an ecommerce business.

eCommerce 134

eCommerce Long Tail Marketing Business Domain 134

Sprout Social

OCTOBER 18, 2023

With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift. And to get granular down to the keyword level, Sprout’s Word Cloud feature visualizes the common keywords used in the conversation around the topic or topics you’re listening for. The result?

Social Media 119

Social Media Examples Work Management Media 119

Content Marketing Institute

NOVEMBER 6, 2018

That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business. Why does it make sense for our business to use this channel? Is it an important channel for our personas ? What are conversations like here?

Planning 111

Planning Social Media Template Marketing Plans 111

SmarkLabs

JANUARY 10, 2020

According to HubSpot , content is any piece of your marketing plan that continuously demonstrates who you are and the expertise that you bring to your industry — which brings us to the topic of this particular piece of content: your B2B company’s content strategy. When creating your content strategy template. Why you need a strategy.

Template 59

Template Webinar Metrics Marketing & Strategy Content 59

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now. Using tags, you can categorize your content in a way that makes sense for your business.

Advertising Agencies 122

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 122

Only B2B

FEBRUARY 28, 2024

Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Sharpspring

OCTOBER 27, 2021

“Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. The Importance of Small Business Marketing. Know Your Audience.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business.

Examples 78

Examples ROI Planning Work Management 78

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. Get more leads.

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

SocialPilot

FEBRUARY 19, 2024

There are many multiple Generative AI tools, from AI writing tools to text to image generation and, finally, text to videos; these tools increase your efficiency and help you create content that aligns with your target audience’s preferences and interests. How Does AI-generated Content Work?

Generation 98

Generation Psychographics Content User-Generated Content 98

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. For example, Sprout’s Listening Tool reveals your brand’s reach, impressions and popular keywords for topics relevant to your business. 120 Superb Owl templates.

Social Media 134

Social Media Long Tail Marketing Media CTR 134

Inbox Insight

JUNE 16, 2023

That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign. Key processes and considerations that should help evaluate your TAM: Accounts with existing relationships with your business – your sales team will have an established customer base and no doubt loyal customers within this.

Account Based Marketing 82

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 82

Contently

MAY 2, 2023

Content marketers are asked to serve nearly every department in the business. It involves coming up with new and relevant topics that your target audience will find interesting and engaging. Content marketers often rely on brainstorming sessions, keyword research, and competitor analysis to come up with new ideas.

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Sprout Social

NOVEMBER 2, 2023

A clear understanding of customer motivations and journey stages creates targeted campaigns. Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. What’s the trick?

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Hubspot

OCTOBER 3, 2021

Bear in mind, you don't have to be too over-the-top or fancy, you just need to demonstrate that you and your business are legit. I work at XYZ company, we sell ABC software to businesses like yours. The person on the other side of a message like that can tell that you don't know much — if anything — about their business.

Linkedin 76

Linkedin Template Tips Peer-to-peer 76

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. 1 – Keywords.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. While all of these elements can also be wrapped into a business to consumer digital marketing strategy , they can greatly differ in follow-through, presentation, and more. Our Services. See Our Work.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Walker Sands

FEBRUARY 8, 2022

At Walker Sands, we’re proud of our ability to create B2B websites and digital marketing programs that drive real business results. These angles guided the development of content and creative deliverables that resonated with the brand’s audiences, including industry-specific guides, white papers, live webinars and more.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

SmartBug Media

JULY 25, 2023

Marketers are using AI to target the right customers with the right message at the right time. From talking with these industry experts, we identified eight key ways marketers are harnessing AI to support their marketing efforts. Look specifically at your ranking for targeted keywords and organic traffic numbers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Scoop.it

DECEMBER 29, 2022

The top of the funnel (ToFu) accommodates customers who are just interacting with your business for the first time. But the question is; how can you grab your target audience’s attention, create a memorable first impression and achieve these goals with your ToFu content? Combine these keywords and create comprehensive content.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. Content calendars can be used to create targeted content and track content performance. You’ll need to analyze your target audience and market, gather ideas and create a document where you can track your progress.

Content 80

Content Work Management Ad Frequency Marketing Management 80

SmartBug Media

FEBRUARY 21, 2024

For this article, we spoke to franchise business expert Jenn Foster , fractional CMO and founder of Foster Marketing. Zees and Zors (short for franchisors, or the company who owns the intellectual property of the business) should be reviewing their respective data often (every two weeks or every month at least).

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Optinmonster

FEBRUARY 21, 2024

Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

ClearVoice

MAY 17, 2019

Having a dot-com isn’t just trendy, it’s mandatory if you want to set yourself apart in an ever-competitive freelance industry. So how do you know if your freelance business website is up to par? That’s a lot to ask, but more than ever businesses are having to compete for that business.”.

Marketing Websites 97

Marketing Websites Business Work Management Template 97