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Industrial Marketing Today

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Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Industrial Blogging Requires Commitment and Perseverance

Industrial Marketing Today

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging. Visit my website for more content on industrial marketing.]. The problem is not.

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Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Industrial Marketing Today

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

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Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Visit my website for more content on industrial marketing.]. Not surprisingly, some companies will cut back.

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Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! That was the impetus for me to quit my management job with an oil country tubular goods (OCTG) manufacturer and take the plunge into starting my own business. It has been an incredible journey so far.

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Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America).

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Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. Visit my website for more content on industrial marketing.]. This is only a content summary.

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