industry Business Related Topics 
Industrial Marketer
APRIL 12, 2022
Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results.
Webbiquity
NOVEMBER 2, 2021
The four tips here are more broad advice that is useful on every platform you may use for your networking, whether to expand your business or to gather a helpful group of people within your social circle you can lean on when you need them. Is your industry or field of interest highly visual, like photography or fitness?
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Marketing Insider Group
FEBRUARY 24, 2021
But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Then inbound marketing exploded, and businesses began to realize the power of content.
Industrial Marketing Today
MAY 20, 2020
Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
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However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves.
Webbiquity
JULY 11, 2023
Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. They understand that businesses trust the opinions of other big names in the same space or industry.
Marketing Insider Group
MAY 10, 2021
Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. However, this local business did listen.
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
Speaker: Achinta Mitra, Founder and President, Tiecas Inc.
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. How is a marketer supposed to make the business case for better content marketing? and win (or keep!)
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Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM. The result? Less organization, more confusion, and fewer deals closed.
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Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. Real-world case studies from companies who license data to fuel industry-leading products. The criteria you should use to vet available data sources.
Speaker: Amy Huseth, Vice President of Marketing & Sales Enablement at CDK Global
Sales organizations in most industries had to reassess the way they were doing business in order to adapt to the virtual selling landscape. When COVID hit, suddenly the days of walking into a client’s office came to an end. How can you continue to enable your sellers when they are all remote?
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. And how can you avoid the hidden obstacles to gaining their trust and their business? How can you better connect with these consumers? How can you better connect with these consumers?
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