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B2B Lead Management Market Heats Up

Online Marketing Institute

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

The goal is to share patterns of organizational capital that are emerging across a wide variety of businesses to harness the power of marketing technology. Apple and Facebook have revealed their augmented reality strategies, which means your business needs one, too. But this future isn’t very far away.