KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JULY 11, 2019

We’ll show you what you need to do to manage your company page on LinkedIn in 2019, and give you a few opportunities for extra credit so your company can stand out and win more business. Hashtags have had their challenges on LinkedIn, but they do work on the platform now. Remember: People don’t do business with businesses.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

JULY 2, 2019

ROI is measured along a cycle that could span weeks or months depending on your industry and business model. It states that only a small amount (the ‘tip’) of information is available or visible when the ‘real’ information or bulk of data is unseen, deep down in the water. Create KPIs and Measure Outcomes.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

SEPTEMBER 14, 2015

In reality, if we want to start doing work that matters, we need to start taking responsibility. If it works – I’ll get the credit. Only a failure refuses to do something that isn’t guaranteed to work. Marketers have to go into something with the mindset that it might work, and it might not work.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

SEPTEMBER 29, 2017

Of course, not every speaker was strictly marketing or sales focused, but each brought their unique perspectives on being successful in the crowded and competitive business world we live and work in today. I don’t feel the need to prove myself to other people, I’ll let my work show it. Dharmesh Shah (Founder/CTO HubSpot).

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

MAY 29, 2014

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

MAY 27, 2020

While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads. Callouts, on the other hand, can be applied to any business and any type of offer.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242