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Industrial Marketing Today

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

Web 2.0 60
Web 2.0 Buying Cycle B2B Blogger 60
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Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

JUNE 4, 2011

In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Source: HubSpot). Source: HubSpot , The 2011 State of Inbound Marketing). Why is it so important?

Inbound Marketing 60
Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60
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