Customer Experience Matrix

FEBRUARY 13, 2014

There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less. Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 19, 2015

Small businesses constantly cite cost as a major roadblock to adoption. Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. But first let me cover one more business issue, which is that there are two ways to get Mautic. So the opportunity seems obvious.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

DECEMBER 27, 2010

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position. In the interest of simplicity, my three charts will address marketers at small, medium and big companies.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

JANUARY 25, 2012

Here’s how it works. Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. The social media and HubSpot integrations also import contacts from those systems, but display messages and other data without storing them.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

OCTOBER 24, 2014

SalesPredict is a perfect example: a small vendor with a powerful system that just launched earlier this year. It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

AUGUST 2, 2012

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

OCTOBER 20, 2016

The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Its clients are mostly small, B2B companies – exactly the firms that were first to adopt software-as-a-service (SaaS) technologies including marketing automation and CRM.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 5, 2015

more micro-business vendors. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. I''m also aware of several other vendors, not yet in the VEST, who also compete for this business. Here’s what struck me.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

OCTOBER 17, 2012

This foundation technology matters because it’s pretty clear that the future of marketing systems is to have a shared platform – think Salesforce.com AppExchange, or the similar marts created by Eloqua , Marketo , HubSpot , and indeed Microsoft Dynamics itself – supporting a variety of plug-and-play applications.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

APRIL 20, 2010

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

MARCH 4, 2011

They see closing this gap as the critical requirement in spreading marketing automation to the masses and as a great business opportunity for their companies. Users have to do the hard work of matching the system to their particular needs and style. Eat your spinach. That said, the role of process is an important and worthwhile debate.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

Customer Experience Matrix

FEBRUARY 9, 2012

Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. That’s not a software problem.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 7, 2010

business-to-business marketing automation. Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them. Continued sales growth, for sure: that’s easy enough when you’re starting with a small base. What will 2010 bring?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

SEPTEMBER 16, 2014

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years.

Hubspot 120

Hubspot CRM Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 12, 2013

So if you’re working in the industry, don’t circulate that resume just yet. I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 2, 2011

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. allowing other companies to offer functions and services to HubSpot customers.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

DECEMBER 12, 2010

Marketing automation vendors will move beyond current efforts at generic industry education to provide one-on-one assistance to their clients via their own staff, partners, and built-in system features that automatically review client work, recommend changes and sometimes implement them automatically. SMB systems will lead the way.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 17, 2010

But my idea of "inbound marketing" is more along the lines of HubSpot , which provides search engine optimization, paid search campaign management, social media monitoring and posting, blogging, and Web content management. These features are certainly useful. Of course, the real trick would be linking social media comments to lead profiles.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120