If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. Alright, let's get to work. You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. That's not to say there aren't some incredibly competitive long tail terms for which you'd like to rank, or that there aren't some head terms that really would make a hugely positive impact on your business. MORE >>

Everyone seems to have a Twitter handle these days:  News reporters, celebrities, restaurants, friends, and your business contacts.  Moreover, this dynamic social medium can be the X factor for your business. game-changer, Twitter offers you the ability to strategically build and leverage your business brand. Yet, while Twitter’s audience continues to grow in popularity, many businesses have not harnessed its power. Depending on the nature of the business and goals, companies use Twitter effectively in different ways.  Engaging Your Customers. MORE >>

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. There is a perception and fear among these business owners that they're not doing enough to "engage", and thereby missing potential customers. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" and "if I pay for Hubspot and get my Klout score higher will I get tons of new business?" Who is Hubspot? MORE >>

Despite the many business benefits of blogging , it remains an underutilized tactic. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. That works out to an ongoing cost of $36,000 per year for an appreciating asset (blog traffic builds over time as more content is added and authority is built). Leads. MORE >>

How Facebook Can Make Your Small Business Soar. So when it comes to your small business, ask yourself: Do you want more leads? If the answer is “ yes ”, you need a dynamic business Facebook page. The Future of Business is Social. According to Hub Spot , a leading Internet marketing company, among SMBs who actively use social media marketing to promote their business, 70% rank Facebook No. New to Facebook for business? Questions small business owners should answer before creating a Facebook page. Everybody likes more cash!” MORE >>