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17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial. 7. And it’s getting harder and harder to show up there as a business. Okay, maybe you still do this, I won’t judge).

5 Proven Digital Marketing Strategies for Small Businesses in 2016

Synecore

As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Small Business Rules. Census Bureau data, 99.7% of US businesses are classified as small businesses (fewer than 500 employees).

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. The real focus of the conference was introducing the latest version of Infusionsoft’s Small Business Success Method, an approach to helping small businesses plan their marketing programs.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. That’s all fine and should work.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. That''s theme number three.

HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. HubSpot hopes this will encourage adoption of CRM by sales reps who have rejected it because it took too much work for too little value. The approach is standard in systems for very small businesses, such as Infusionsoft and Ontraport.

One Entrepreneur Explains What It's REALLY Like to Own a Small Business

Hubspot

Small business ownership is no cakewalk. He''s the co-founder of BrightGauge, a data analytics and reporting platform, as well as a HubSpot customer. So in honor of National Small Business Week , we sat down to talk about what it''s really like to own a business. So, tell me a bit about your business. Family FIRST, then business! Me: Hi Eric!

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Breaking the status quo should play a role in any small business strategy. Even if your small business strategy won’t mesh well with Zombies, don’t be afraid to be bold. Image Credit: HubSpot/PoweredbySearch. Let Your Freak Flag Fly.

How to Write a Bare-Bones Content Strategy for Small Business

Writtent

It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy. Several years ago, Marcus Sheridan was the struggling owner of a swimming pool business. You can bet Sheridan didn’t have a marketing budget anywhere near what Oreo is working with.

Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. There is a perception and fear among these business owners that they're not doing enough to "engage", and thereby missing potential customers. Who is Hubspot? Please continue reading for our analysis.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Small businesses constantly cite cost as a major roadblock to adoption. Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. But first let me cover one more business issue, which is that there are two ways to get Mautic. But, for the most part, things worked efficiently and about as I expected.

Foursquare Launches Business Pages for Small Businesses and Brands

Hubspot

Today, location-based social network Foursquare launched business pages for brick-and-mortar small businesses as well as for large brands who may not have a store-front but want to engage Foursquare's userbase. This launch is a big step forward for Foursquare, which previously had little in place to help businesses market to users of its platform. Connect with HubSpot

10 Ways Small Business Marketers Can Crush Big Competitors

Hubspot

If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. Alright, let's get to work. You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Connect with HubSpot

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. ” Is Working From Home Becoming the Norm?

10 of the Best Podcasts About Business and Management

Hubspot

We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals. Since the majority of podcasts are light in tone and conversational in structure, they make it easy to explore business challenges and trends from multiple perspectives. Former U.S.

How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]

Hubspot

Phil is the a uthor of Why New Systems Fail and The Next Wave of Technologies , and most recently The New Small. In the show we chat about: Some of the key concepts from his book The New Small. We talk about how these companies are effectively using the social web to grow their businesses. Win a signed copy of Phil's new book The New Small. Example: HubSpot ).

Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner

Customer Experience Matrix

Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases. Since both vendors ultimately failed to survive, it might seem reasonable to conclude that freemium doesn’t work for B2B marketing automation, despite its successes elsewhere. But this week also saw the start of a big freemium push by Leadsius , a new small business marketing automation vendor I wrote about two weeks ago. They might find a way to make freemium work or they might abandon freemium and succeed doing things the old fashioned way.

How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Everyone seems to have a Twitter handle these days:  News reporters, celebrities, restaurants, friends, and your business contacts.  Moreover, this dynamic social medium can be the X factor for your business. game-changer, Twitter offers you the ability to strategically build and leverage your business brand. Building communities is important for any business relationship. 

Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew

Hubspot

Once upon a time, I worked as a freelancer. So to help you establish a more productive working relationship with your contractors, I put together a list of things I always wished my customers knew about freelancing. Freelancers are a one-person show, and as a result, they have to do much of the same work as a small business owner. Business Daily Canonical

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Business Blogging Content Marketing Social Media Marketing 79% more twitter followers blog adoption Fortune 100 fresh content HubSpot Inc.

10 Steps to Effective Online Marketing For Small Businesses

Hubspot

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. If you are a marketing professional in charge of your small/medium sized business’ (SMB) Search Engine Optimization (SEO) and Inbound marketing, you are not alone.

SMB 7

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic. allowing other companies to offer functions and services to HubSpot customers.

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. So far, HubSpot’s strategy has been working quite nicely.

14 Free Tools That'll Make It Easier to Run Your Business

Hubspot

Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee. Sure, you could hire a bunch of extra hands, but if you're not in a financial position to onboard new talent right away, then that wouldn't make good business sense, now would it? 14 Free Tools to Help You Run Your Business. 1) Boomerang.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Marketing automation vendors entering this market are essentially betting that they can make their systems powerful enough to be useful and easy enough for a small business to run.

MeetUp Launches Perks Feature For Small Businesses

Hubspot

You have a business site online and want to get found for specific keywords. MeetUp.com has now made this interaction easier for local businesses. Last week, the global network for local meetups announced the launch of MeetUp Perks —a feature that connects local businesses with group organizers through deals and discounts. How does it work? Connect with HubSpot

A Small Business Owner's Guide To Building Credibility

Hubspot

As a small business owner, you recognize the importance of making people aware of your organization's credibility. For nearly 100 years the Better Business Bureau (BBB) helped you work towards that goal by rating reputable small businesses. Lets look at a few ways small business owners can build their credibility on their own.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

What it’s clearly not , however, is a venue that businesses can afford to ignore. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Google+ Pro Tips Round-Up: Week 1 by Business Insider. There’s no need to wait for brand pages to do business communication on Google+ by Holtz Communication + Technology. It will fundamentally change SEO.

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A new year, a better strategy

Confluent Forms

The same goes for business; if you know you're doing something wrong, or half-right, you should always be revisiting and revising your strategy. Whether it's Facebook, Hubspot, SEO, Twitter, Pinterest, Instagram, or any other instant success solution, all it really is is snake oil. best practices innovation content strategy advice strategic planning small business business

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. These are the leaders in the information and communications technology sector who truly “get” social media and social business. Stacey Acevero. sacevero.

Blogging for Business: 58 Unbeatable Reasons to Run a Blog

Writtent

Merely having a static site for your business today is just not enough. In fact –        without regular updates  – such a website can even hurt your business. Blogging for business is a HUGE opportunity. In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates. ” Tweet (Source: HubSpot ).

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Sassy?

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Business Insider  (@ BusinessInsider ) – get the inside scoop and some pretty racy headlines on finance, media and technology. Photo Source.

Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week

Hubspot

While many small businesses have been excited to convert their marketing strategies to the inbound methodology , larger corporations and enterprises haven''t been as quick to the draw. At HubSpot, we''re thrilled to see a mainstream, enterprise-level adoption of the concepts that we’ve been preaching for the past eight years. Reasons Most Enterprise Websites Fall Short.

Play Nice, You Two: How Marketing and IT Can Work Better Together

Hubspot

As marketing continues to embrace new technologies, there is a growing need to work seamlessly with the IT department to implement and manage their technology. how does marketing work collaboratively with IT? The advent of software-as-a-service (SaaS), cloud-based platforms (like HubSpot and Salesforce ) has transformed the role of the corporate IT department.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Possibly inspired by Social Media is Simpler Than You Think , John Jantsch explores five ways to use social media for common business tasks such as prospect follow-up and market research. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. s, 50?s,

Tools 29

Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Some work really well and some don’t survive,” says Kardon. “No matter what, the very first piece of. There’s no doubt business blogging has a tremendous influence on business growth. Source: HubSpot. Join a Tribe.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). Trying to treat social media like the old world of interruption-based advertising won’t work. It takes business savvy and years of industry experience to do this well. Failing to LISTEN.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. There are several free social media monitoring tools that provide limited functionality but can serve as a starting point for small businesses; however, larger and more socially active organizations will quickly recognize a need for more sophisticated fee-based offerings. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Value.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. These are the leaders in the information and communications technology sector who truly “get” social media and social business. Stacey Acevero. sacevero.