Martech

DECEMBER 12, 2023

These objectives should align with broader business goals, emphasizing practical utility over mere tool utilization. When we work with clients for HubSpot training, for instance, they’re frequently shocked at just how much HubSpot can do. Dig deeper: In this economy CMOs need to spend more on training, not tech 5.

Work Management 120

Work Management Marketing Management Budget Programs Software 120

Hubspot

MAY 14, 2020

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Here at HubSpot, one way we’ve scaled our community content creation is by leveraging internal teams’ expertise and time to provide value to the community members.

Communities 95

Communities Hubspot Webinar Metrics Work Management 95

Zoominfo

JUNE 8, 2020

Like it or not, COVID-19 has forced businesses to adapt. . This led me to start thinking about what other “muscles” are being worked during COVID-19. I found that Hubspot has been tracking this pretty well in their blog. More webinars, that makes sense. In February, we received just over 42,000 external emails per day.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Martech Advisor

MARCH 31, 2020

With most of the world going into lockdown or social distancing due to the coronavirus pandemic, remote work has become the new norm. And while marketers and business leaders struggle to make the best of a bad situation, markets and revenues around the world seem to be in a state of steady decline. Brands Offer Free Tools and Services.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Zoominfo

NOVEMBER 16, 2021

As an agency partner of both HubSpot and ZoomInfo, AJ will be speaking at an upcoming webinar discussing how Blue Frog pairs ZoomInfo and HubSpot to help businesses scale their go-to-market activities and avoid the pitfalls of bad data. What’s your day-to-day work? We value having a work-life balance.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Zoominfo Peer-to-peer 100

Hubspot

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Already an Uber for Business Customer? Click here for 20% off eligible HubSpot plans, or sign-up for free. Click here for 20% off eligible HubSpot plans, or sign-up for free.

Planning 81

Planning Business Validation Paid Search Agency 81

Hubspot

MARCH 11, 2020

For instance, today's lucky search query was "How many businesses", and I ended up going with ".does With over 30 million businesses just in the United States (and 300 owned by Shaq alone), it's easy to slip into panic mode if you work for a small start-up. Let's talk about how to promote your business.

Promotion 93

Promotion CMS Development Work Management Business 93

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Guest post by Priyanka Desai. Easy-to-digest.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Zoominfo

JUNE 8, 2020

Like it or not, COVID-19 has forced businesses to adapt. This led me to start thinking about what other “muscles” are being worked during COVID-19. I found that Hubspot has been tracking this pretty well in their blog. More webinars , that makes sense. In February, we received just over 42,000 external emails per day.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events. Most of the time, my schedule doesn't allow for a "One-time only" experience, so I miss out on a lot of compelling webinars.

Webinar Metrics 65

Webinar Metrics Work Management Landing Pages Marketing Management 65

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Zoominfo

DECEMBER 19, 2018

Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Capterra is a free online service to help businesses find the software they need.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

MARCH 23, 2020

Nowadays, plenty of business is done virtually. Your colleague is working from home today, so you Slack him to let him know when the piece is ready. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. In the afternoon, you have a 1:1 via Zoom with your remote manager.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Martech

MAY 23, 2023

Part of this requires stepping past the reactionary day-to-day and taking proactive action for the sake of the business. Mitigating risks of business processes across the organization. Rather than jumping on each new martech tool, consider the cascading effects of each new technology across your business.

Planning 105

Planning Allocation Work Management Marketing Management 105

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Your business relies on generating qualified leads and making sales. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Produce more leads.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Hubspot

MAY 28, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. In the same time period, the number of meetings booked saw a small dip of 1.7%.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

SmartBug Media

JANUARY 18, 2021

Businesses were forced to jump into remote work, and some of us were able to offer guidance on the ins and outs of working from your kitchen table with dogs barking at the Amazon truck in the background. Have small page sizes for fast load times. Some businesses think that email marketing is a strategy of the past.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Hubspot

AUGUST 4, 2020

Whether the partnership is with direct competitors or complementary ones, all can enjoy the exposure and business a cooperative marketing campaigns offer. Now that you have a pretty good idea of how cooperative marketing works, let's look at some examples from companies that have excelled with their campaigns. HubSpot Webinar.

Bundling 92

Bundling Planning Work Management Paid Search Agency 92

Hubspot

OCTOBER 15, 2020

And you might have the perfect agenda for your webinar, but if it isn't easy for your customers to sign up, it'll all be for nothing. Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business. HubSpot's Landing Page Builder. All their templates also work with WordPress.

Landing Pages 85

Landing Pages Best Practices Top of Funnel Marketing Automation Services 85

SmartBug Media

OCTOBER 28, 2020

LeadsRx A fairly easy-to-use tool for small to medium businesses, LeadsRX is a robust platform for marketing directors and managers. Google Tag Manager or dropping the HubSpot pixel onto your site. So choose a tool that will work best with them while addressing as many needs as possible. ABM basics. A Whole New World.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? The key to lead generation software is that leads are collected without any ongoing manual work from you. Essentially, these tools automate the process so you can focus on other areas of your business. All the hard work is already done for you.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Hubspot

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. Consumers are increasing searches for valuable information and engaging with businesses at record rates. If this sounds like a lot of work, it's because, in many cases, it is. Creating New Content in Times of Crisis.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Zoominfo

OCTOBER 5, 2021

Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” If you work in digital marketing, this channel is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SmartBug Media

APRIL 4, 2022

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. How Can You Use Intent Data to Take Your Business to the Next Level?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Hubspot

MAY 14, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. You can find the data, and more context on the dataset and sources, here.

Advertising Benchmark 73

Advertising Benchmark Trends Advertising Agencies Budget Programs 73

SmartBug Media

JULY 22, 2020

Marketing automation —as the name implies—uses technology to automate some of the repetitive and time-consuming work marketers frequently engage in, such as creating and sending emails. With marketing automation, you can set up this entire conversion path and lead nurture one time and it will keep working for you. Prerecorded Webinar.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Strategic-IC

MARCH 5, 2018

3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. HubSpot State of Inbound 2015. Inbound campaigns contain many moving parts so can be complex to coordinate, especially for small marketing teams. Failed campaigns are often the result of these strategic mistakes: 1.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Hubspot

JUNE 4, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. Deal creation remains flat with NORTHAM experiencing a small setback.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. Data from our more-than 70,000 global customer base supports business slowdown predictions.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. These are specific and entice only a small number of searchers.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. It’s all about breaking down silos and making sure peer teams work together, like sales and marketing. The secret sauce?

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Hubspot

JANUARY 28, 2020

The term "sales funnel software" generally refers to platforms and resources that facilitate that process by helping businesses automate or create assets such as landing pages, follow-up emails, and payment gateways. Here are some of the best sales funnel software available and some insight into whether they might be right for your business.

Marketing Automation Services 60

Marketing Automation Services Budget Programs Top of Funnel Enterprise Management 60

SmartBug Media

APRIL 2, 2020

During these uncertain times, it’s inspiring to see so many businesses opening their virtual doors a bit wider to help support healthcare professionals, educators, and families whose lives have been significantly impacted by the coronavirus outbreak. Have we mentioned that it works? It really, really works. Ubersuggest.

Paid Search Agency 99

Paid Search Agency Marketing AI Tools Enterprise Management 99

nDash

MARCH 29, 2022

There was plenty of business, but I just wasn’t excited about anything. It’s helped to reinvigorate me a bit, pull more enjoyment back into my work, and inspire a lot of new ideas for where my own business can go this year. As a one-person agency, how do you see yourself supporting more businesses as you continue to grow?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Have a webinar transcript you want to turn into some social posts?

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

Optinmonster

JANUARY 21, 2022

A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more. Though, some do work on other site platforms. Multiple landing page templates by business type and need.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. Here’s the deal: while ZoomInfo and Apollo have some good points, they also have a few misses, especially in key areas that really matter for businesses. That’s where DealSignal comes in.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52