SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

FEBRUARY 21, 2024

Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. OK, now that you know our 5-step blog traffic process, we’d like to share 6 more case studies with you from other businesses who have also successfully increased their blog traffic.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Valasys

APRIL 19, 2023

Introduction Are you looking to take your business to new heights in 2023? I understand that generating high-quality SQLs is crucial to your job as a business owner or marketer. In today’s fast-paced and ever-changing business world, lead generation is crucial to any successful marketing strategy.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Warm leads fit your ideal customer profile and have made contact with your business, while hot leads are a step ahead and have ideally been nurtured by your sales team.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

SmartBug Media

AUGUST 28, 2019

Allow me to introduce you to something that 87 percent of businesses are already using as a marketing tool: video. Educational videos and explainer videos can teach your buyers something new or help them better understand your business and solutions and why they need them—in just minutes. Video Helps with SEO.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

MARCH 18, 2020

Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business? SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. Midsized Business = Somewhere between 101-1,000 Employees. Here's how: Talent.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Albacross

DECEMBER 25, 2018

For a long time, B2B brands have disregarded the business value that social media offers. Social media has evolved into a booming marketing frontier, where businesses of all shapes and sizes flock. According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

AUGUST 23, 2012

We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. 1) If I'm just getting started in SEO, where do I begin?

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Content is one of the most efficient ways to promote a business. 63% of businesses do not have a recorded policy on content. Approximately 66% of people have discovered a new business on Twitter.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

OCTOBER 27, 2020

You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. So — how do you learn about SEO? SEO Podcasts. SEO Newsletters.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Scoop.it

MARCH 17, 2022

In this article, we talk about building a content strategy for your small business that brings consistent results over time. Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. Content strategy for a small business has three broad objectives.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Spiralytics

NOVEMBER 20, 2022

Whether small or large, businesses across various industries benefit from utilizing a multitude of digital conduits, such as social media platforms, search engines, and email to engage with existing or prospective customers. Unlike SEO, you only pay for the results you get with PPC. Digital Marketing Analytics. with VAT.

Course 118

Course Training Paid Content Paid Search Agency 118

Hubspot

MAY 3, 2010

When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google's SERPS (Search Engine Results Pages). Think about ways in which you can relate the trending topic to your business and prospects.

Social Media 28

Social Media Google Media SERP 28

Hubspot

JULY 13, 2011

Highly placed organic results typically receive the highest amount of traffic of any position on the Search Engine Results Page (SERP) – by far. SERP Placement: Is traffic from the top slot the most valuable? Keyword Mapping: Are my PPC ads in line with my SEO? Connect with HubSpot : Photo Credit: Horia Varlan.

eCommerce 28

eCommerce Spending FAQ ROAS 28

Hubspot

JUNE 4, 2013

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. Perhaps you’ve heard about it? Yeah, figured.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Hubspot

APRIL 30, 2018

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.

SEO 101

SEO De-duplication Work Management Aggregators 101

SnapApp

APRIL 4, 2018

Closed-Won - closed business. Closed-Won - closed business. 2 It's impossible for me to say what your KPI should be because it needs to come from your goal and take into account any limitations you have in your business or technology. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

AUGUST 18, 2020

An average SaaS business spends 92% of their first-year revenue on customer acquisition. CAC is crucial for every business, but analyzing it is even more vital to SaaS companies because the industry depends on the lifetime value of the customer. It makes it easier for you to improve your business model and company value.

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Outgrow

AUGUST 25, 2022

Hence, in such times, it’s extremely important to know some effective online marketing tips to help your business flourish. In comparison to traditional business marketing, online marketing includes a wider range of channels to market your brand. Online marketing is here and it is here to stay. Less Expensive to Use.

Paid Content 52

Paid Content Online Marketing Tips Webinar Metrics 52

Hubspot

OCTOBER 19, 2012

But don't discount the tremendous SEO value in Google+. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. When they share your content, your SEO improves. They may still refer business your way.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

SmartBug Media

NOVEMBER 18, 2022

Inbound marketing is about drawing a prospective customer into your brand, business, or product through useful information that solves a pain point. Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Webbiquity

OCTOBER 16, 2012

To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels. Business Insider ). Business Insider ). Roughly 60% of business blogs are updated at least twice per week. There are 1.5

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. How does SEO factor into the greater picture? Ongoing SERP reporting.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Single Grain

JULY 14, 2020

As Rahul Varshneya puts it: “The buyer’s journey and the marketing funnel for SaaS are different from conventional businesses because the target audience for which the SaaS offering holds value (and thus makes them likely candidates for closing sales) is very limited, which makes reaching out to them a challenge.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.”

Social Media 100

Social Media Media B2B Lead Scoring 100

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Before they were announced, companies could only reach users who had already checked into their business. 16) Business Accounts for Brands. 11) Promoted Updates.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

JUNE 5, 2012

You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. This site, for example, has only one web crawler error found by Google: Furthermore, Google’s Fetch as Google tool, allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Martech Advisor

JANUARY 28, 2020

Blog posts are a cornerstone of B2B content creation due to their SEO benefits. Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. The collaboration could be an e-book, research, conference, or webinar. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

NOVEMBER 21, 2018

The black and white statistics for startups and new businesses can be a bit frightening at first glance: About two-thirds of businesses never see their tenth anniversary. In the business world of the 21st century, the tactic that levels the playing field is online organic growth. Source: HubSpot. You've got to hustle.

Startups 89

Startups Organization First-Mover Advantage Webinar Metrics 89

Single Grain

JULY 1, 2021

After reading it, you will learn to see that each outbound link is a new SEO opportunity for you to take advantage of and grow your site’s authority, traffic and online influence. And How Exactly Do They Help with SEO? 8 Ways to Use Outbound Links for SEO Starting Right Now! No time to waste, so let’s go! What do I mean?

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

SnapApp

AUGUST 1, 2017

First, promote your business without expecting sales. With dollars on the line, most savvy businesses will take the quiz to pursue savings. According to Hubspot , leads nurtured with targeted content produce a 20% increase in sales opportunities. . . Prospects assess site SEO, design, performance, and security for free. . .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Hubspot

DECEMBER 6, 2012

Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Here at Shareaholic, for instance, we use our Top Content report to identify our blog's sweet spots; HubSpot does something similar with their Blog Analytics. 6) Don't forget about SEO. 2) Surprise people. …

Tips 28

Tips Content SERP Viral Marketing 28

SnapApp

NOVEMBER 2, 2017

There are literally hundreds of different channels you could be tapping for traffic, including SEO, guest posting, influencer marketing, co-marketing, and a variety of other earned, owned and paid media channels. . HubSpot provides a simple table of content assets and where they fall at different stages of the buyer’s journey: . .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96