Hubspot

MARCH 6, 2017

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. The Core Elements of Small Business Marketing. Email tool. Conversion tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

JUNE 16, 2020

Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? Implementing a process for writing makes your content stick to business goals. Your business already has a buyer persona — a fictionalized idea of the perfect customer. Blogging does way more than populate your website with content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? In the case of SEO, that language is a specific HTML markup called schema. Embedded tags of code (a.k.a.

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. 6) Don't forget about search engine optimization (SEO). in response.

Tips 69

Tips Content SERP Custom Publishing 69

Optinmonster

FEBRUARY 21, 2024

Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. OK, now that you know our 5-step blog traffic process, we’d like to share 6 more case studies with you from other businesses who have also successfully increased their blog traffic.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

AUGUST 7, 2018

In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Warm leads fit your ideal customer profile and have made contact with your business, while hot leads are a step ahead and have ideally been nurtured by your sales team. But there are downsides.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 76

Traffic Features Google SERP 76

Hubspot

MAY 8, 2020

SEO, alt text, headers, all of it was new to me. Here is an example of a meta description as it would show up on a search engine results (SERP) page: Notice that, because the query is "What is inbound marketing?", I'll be the first one to admit it: The first time I wrote a blog post, I had a lot of new terminology to learn.

Work Management 99

Work Management Marketing Management SERP Keywords 99

Hubspot

SEPTEMBER 26, 2011

Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter. So how can you best leverage your Twitter account for search?

Twitter 28

Twitter SEO Tips Profiling 28

Hubspot

MAY 24, 2010

The following interview with Paul Taylor of Webmarketing123 is the 5 th and final interview in our recent series about the evolution of SEO. Here we'll share a few expert insights and summarize with some small business takeaways from all that we've learned. How have you seen SEO as a practice change over the last few years?

Lead Scoring 28

Lead Scoring Lead Ranking SEO SERP 28

Hubspot

MARCH 25, 2020

Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. Mobile-friendly sites load seamlessly when accessed on a mobile device.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

LeadSloth

JUNE 23, 2009

But if you want to expand your business, you also need to continuously add new leads to your database. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. Inbound Marketing is more than just SEO. What Does it Do for You? Conclusion.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Hubspot

APRIL 10, 2012

And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. Establish Your Baseline Metrics.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. On a scale of 1-10, how much do you really understand the world of paid advertising? Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

OCTOBER 17, 2018

But there's more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. Reap SEO benefits for your business over the long term. Quora emulates a feature of Twitter and LinkedIn in that it has a follow feature. What Is Quora? Display personal and professional titles above your answers.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Webbiquity

FEBRUARY 1, 2010

Social Media: The Need For Measurement by SEO Book. Why Many Businesses Still Fear Social Media by The Marketing Mélange. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. Facebook for Business SuperGuide by Interactive Insights Group. Facebook: Who you know; Twitter: What you know by Social Media Today.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

AUGUST 22, 2011

These days, most businesses understand the basic concepts of SEO (search engine optimization) and why it's important. However, when it comes to developing and executing a sound SEO strategy , most businesses don't know where to begin. Here are five steps you can take to make sure all of your SEO bases are covered.

SEO 28

SEO Marketing & Strategy Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 27, 2020

You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. So — how do you learn about SEO? SEO Podcasts. SEO Newsletters.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That's how you know whether your business is growing or not. Let’s learn why it’s crucial to prepare a quality SEO report and then how to do it in 8 simple steps.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

MARCH 29, 2023

With thousands of pages to manage, SEO for enterprise SaaS often seems time-consuming and complicated. Think of enterprise SaaS SEO like building a house: It takes time and effort to lay down the foundation and establish the structure, but the efforts are always worth it in the end. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

DECEMBER 12, 2011

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. 40 SEO Terms You Must Know! A link from another site will improve your SEO, especially if that site has a high PageRank. Note: PageRank relevancy is changing.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Hubspot

OCTOBER 4, 2012

5000 , its list of fastest-growing businesses determined by their three year revenue growth percentage. HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. They have a Twitter account and Facebook page. For example, they have a blog.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Content is one of the most efficient ways to promote a business. 63% of businesses do not have a recorded policy on content. Approximately 66% of people have discovered a new business on Twitter.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Scoop.it

MARCH 17, 2022

In this article, we talk about building a content strategy for your small business that brings consistent results over time. Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. Content strategy for a small business has three broad objectives.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

MAY 3, 2010

When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google's SERPS (Search Engine Results Pages). Think about ways in which you can relate the trending topic to your business and prospects.

Social Media 28

Social Media Google Media SERP 28

Hubspot

JANUARY 22, 2013

You may think meta descriptions are a remnant of 1990s SEO. And conversion rates do matter for your SEO. It's what readers will see in the SERPs, social media, and their inboxes. , it's crucial you spend some time really thinking about what you're calling your offers -- whether to generate leads, or transactions.

Paid Search Agency 28

Paid Search Agency Copywriting Advertising Agencies PPC 28

Hubspot

MARCH 21, 2018

Search engine optimization (SEO) seems pretty straightforward. Your page is optimized for SEO, right? Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love today is not the same SEO that we knew and loved (or hated) 10 years ago.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

APRIL 17, 2014

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. To ensure your social profiles showcase your brand and business in the best possible light, stick to the recommended image dimensions (in pixels) that the social networks provide. App icons: 111 x 74.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Webbiquity

OCTOBER 16, 2012

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. But don't discount the tremendous SEO value in Google+. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Or Pinterest?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JANUARY 8, 2015

If you''ve ever used Twitter, Pinterest, or searched for images in Google, you''ve probably seen infinite scrolling in action. In this post, we''ll answer these questions, lay out the pros and cons of infinite scrolling, and go over how it works with regard to SEO. How Infinite Scrolling Works With SEO.

CMS Development 28

CMS Development Top of Funnel eCommerce SEO 28

Moz

SEPTEMBER 29, 2019

In fact, it might be algorithmically impossible to get your website on top of the SERPs. If you find your website in this position, don't give up on SEO! When you’re trying to build a business, that’s not good enough. As co-owner of an SEO agency, it would be amazing to rank in Google for "SEO services," right?

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60