Remove small-business work
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HubSpot and TikTok announce lead gen CRM integration

Martech

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. in the 55+ category.

Lead Gen 125
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Podcast Marketing Statistics for Businesses

Spiralytics

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

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Why Personalization at Scale Can Make (or Break) Your Business

Contently

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. That might be a piece of cake for brands with a small number of customers to serve. Personalization takes many forms.

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4 Ways to Maximize HubSpot for a SaaS Business Model

SmartBug Media

Yes, I am talking about HubSpot. In fact, it is estimated that 85 percent of small organizations will invest in SaaS this year, bringing the total size of the public SaaS market in 2020 to $157 billion. Why HubSpot for SaaS? HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

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Email Sequences: HubSpot vs. BenchmarkONE

BenchmarkONE

If you’re using a marketing automation tool or in the market for one, chances are high that you’ve heard of HubSpot’s software and a little bit about what it can do for you. While HubSpot may be one of the most popular marketing automation tools out there, it isn’t always the best fit for small businesses.

Hubspot 68
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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

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B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

There’s no denying that the recent pandemic has affected many businesses, big and small. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can expect to see newer ways of doing business in the near future. Be alert for unmet needs.

B2B Sales 349