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Sales Engine

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Content Strategy Before Technology Acquisition

Sales Engine

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks.

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Content Strategy Before Technology Acquisition

Sales Engine

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks.

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That continues to be the missing element for most B2B companies that are unsatisfied with their content marketing efforts to date, so let’s get back to real business problem you’re trying to solve. I realize that a large focus has been on inbound (Thanks, Hubspot!),

article thumbnail

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That continues to be the missing element for most B2B companies that are unsatisfied with their content marketing efforts to date, so let’s get back to real business problem you’re trying to solve. I realize that a large focus has been on inbound (Thanks, Hubspot!),