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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

eMarketing Association Network. Why it’s great: The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. Consider your own alumni network, industry affiliations, and vendor-specific resources. BtoB Marketing.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

ROI is measured along a cycle that could span weeks or months depending on your industry and business model. For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot. For example, in the table below you can clearly show which ad network yields the best return.

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5 Problems with B2B Marketing…and How to Fix Them

KoMarketing Associates

However, it’s important to remember that those you are trying to reach from a B2B perspective are consumers as well, just in a business sense. When anyone makes a business decision, they still gravitate to the same things that they like as a consumer. This is where creativity comes in. One good example of this is social media.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader.

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. Finding the right platform for your business is crucial to an effective social strategy. That’s because most of their user base is highly educated and holds positions of power in the business world. More than 3.6

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service.

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10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Success derives from the amount of trust and authenticity one conveys when actively networking. Bottom-line – if you’re building a B2B online marketing program or looking to further develop your network in the B2B space, LinkedIn is one of the first places to focus on and explore. Elements of a LinkedIn Profile to Consider.