Biznology

FEBRUARY 7, 2022

Unfortunately, despite all of our hopes that COVID would be behind us by now, that challenge and the surrounding uncertainty it poses for business persists. We will not get back to “business as usual” this year. This presents not only a cybersecurity but also a reputational risk to business for which boards should prepare.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Biznology

AUGUST 20, 2012

Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. of all U.S. in November 2011. of all U.S.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

DECEMBER 22, 2014

Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. . 2X higher ROI from email marketing than cold calling, networking or trade shows (source: MarketingSherpa ). 91% of the time, cold calling doesn’t work (source: Harvard Business Review ).

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

MAY 19, 2014

81% of businesses consider their blogs to be an important asset to their businesses (source: Search Engine Journal ). 73% of online adults use a social networking site; 42% use multiple social networking sites (source: Pew Research ). Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JANUARY 14, 2013

Perhaps, companies are finally appreciating the business impact a CMO has. 85% use social networks in some way; only 14% tie financial metrics to it. source: HubSpot ). The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. source: Bazaarvoice ).

Stats 80

Stats ROI CMO Forrester 80

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. You might need to add a word, brand name or location to achieve a high rank for your business. Marketing Grader from HubSpot can tell you. This is known as the number of pages your site is indexed.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

APRIL 25, 2016

Simply collecting data does not unleash its business effectiveness. Big data is a term for large volumes of data – both structured and unstructured – that inundates a business on a day-to-day basis. Domo isn’t just another business management tool. source: McKinsey ). But it’s not the amount of data that’s important.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80