small-business work 
Customer Experience Matrix
FEBRUARY 6, 2014
The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases.
Customer Experience Matrix
JUNE 19, 2015
Small businesses constantly cite cost as a major roadblock to adoption. The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft.
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Customer Experience Matrix
DECEMBER 27, 2010
I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position. In the interest of simplicity, my three charts will address marketers at small, medium and big companies.
Customer Experience Matrix
MARCH 4, 2011
They see closing this gap as the critical requirement in spreading marketing automation to the masses and as a great business opportunity for their companies. Users have to do the hard work of matching the system to their particular needs and style. Perhaps the process is inevitable: it's the "trough of despair" in the hype cycle.
Customer Experience Matrix
FEBRUARY 12, 2013
So if you’re working in the industry, don’t circulate that resume just yet. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* An Aberdeen study reported 30% adoption.
Customer Experience Matrix
NOVEMBER 17, 2010
Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.
NuSpark Consulting
NOVEMBER 10, 2013
This same concept can be applied to marketing automation for small and mid-size business. Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. How has it worked for you? Content Development.
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