Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? But some naysayers say it’s cheating, plagiarizing and killing the creative process.

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Three attributes are remarkably aligned across this spectrum, and not coincidentally: Specificity : from general-purpose infrastructure to individual business-specific logic. Their entire business model is to empower developers to create more software, faster, easier, and cheaper.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. Worthwhile results can only come through hard work over a long period of time. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. Rethink your use of long tail keywords.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

APRIL 2, 2018

These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

DECEMBER 22, 2020

While it might work, the potential for bleeding is likely. What about the small guys? You'll know whether or not PPC ad copy is working — usually within a matter of days with low investment. You are working with the SEO and CRO teams to build new landing page variants with intelligent hypotheses. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Optinmonster

FEBRUARY 21, 2024

Here’s how it works: First, track your brand mentions. Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Fortunately, Syed has a simple process for link building.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Outgrow

SEPTEMBER 23, 2022

How to design a scaling integration strategy that works. Adapting your business model to the current macroeconomic environment. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot. Saksham Sharda: How long does it take you to get ready in the mornings?

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SmartBug Media

JUNE 30, 2020

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. And don’t worry—when done right, virtual event prep can be done quickly, with a relatively small budget and a small team of inbound marketers executing it.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. Briefly looking at this list, these keywords let me know that readers want to know the best free CRMs and the best CRM for small businesses. So, yes, Google Ads works. Analyze search intent.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

MAY 31, 2018

It’s not deciding what makes the cut to be in the answers we get back (yet), but it’s working to sort the order in which we see those results, effectively acting as a filtering layer based on the search engine’s collective knowledge about us. Use long-tail, conversational phrases for content keywords.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Atomic Reach

JANUARY 21, 2019

They have been able to cash in when it comes to creating content that brings value to their business and most importantly, their audience. As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. That being said, successful marketing teams are not just lucky.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. If you feel like inbound marketing isn’t working as you anticipated, it might not be your process as a whole. Website traffic hasn’t skyrocketed.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Hubspot

OCTOBER 10, 2018

And according to Ben Winters of Ideoclick -- a company that works with companies to optimize online sales -- Amazon's ad revenue is growing at 5X the rate as Google's. digital ad spending over Facebook or Google, it appears to be a long-tail victory. Market Dominance Could Take Time. Even if Amazon does take the lead in U.S.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

SEPTEMBER 14, 2018

Instagram is no longer just about connecting with friends -- in 2018, it has become an incredibly powerful platform for finding your voice and creating a business. Nowadays, Instagram is capable of turning stay-at-home moms into successful hat designers , or a woman working in corporate wealth management into a world traveler.

Work Management 74

Work Management Advertising Agencies Mobile Advertising Course 74

Hubspot

APRIL 2, 2015

Focusing hours of hard work on keywords and metadata likely isn’t any small business owner’s idea of money or time well-spent. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. In fact, not spending time on SEO can mean failure for your ecommerce business.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Hubspot

MARCH 11, 2018

Use it for business. To answer that question, a panel of social media experts -- Teen Vogue 's Rajni Lucienne Jacques, Facebook's Tutti Taygerly, and Instagram's Joshua Dickens -- shared their insights on what followers want the most in today's climate, in a discussion moderated by Work & Co's Gene Liebel. Build a brand on it.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Buffer

APRIL 9, 2019

The 4 keys to working together in the inbox. One of the unique elements of a shared social media response strategy is that you have two teams working in the same area. We’ve found that you don’t have to share the same exact number goals across marketing and support as long as you’re aligned on the bigger vision. How to Triage.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

chiefmartech

DECEMBER 6, 2015

8 The Law of Duality : In the long run, every market becomes a two horse race. #10 The remaining competitors in the market have miniscule share in comparison, a long tail of niches that are mostly invisible to mainstream buyers — except for those competitors who are smart enough to create a new category and become a leading brand in it.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Keyword Selection – Pick keywords that are relevant to your business but also fairly easy to rank for.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Marketing Insider Group

MARCH 7, 2021

One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Luckily there are plenty of affordable content marketing tools to help drive your content marketing plans, no matter what size your business is. 22 Content Marketing Tools.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Convert

NOVEMBER 16, 2020

This table makes it clear: Statistical Confidence: The more visitors your test gets, the more your Statistical Confidence increases, until it reaches 99% if you let it run long enough. Statistical Power and Statistical Confidence are related concepts that work together to measure the evolution of an A/B test.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

accelerate agency

FEBRUARY 12, 2023

If you are a SaaS business wanting to stand out in this highly-saturated marketplace, you will not only need to keep up with your rivals, but stay ahead of them. We will cover topics such as: Does SEO still work in 2023? Because of this, it is absolutely integral that businesses continue to implement SEO strategies.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

DECEMBER 2, 2011

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

SEPTEMBER 24, 2013

C''mon, you know -- the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. No, seriously. Let me explain.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. The broader your audience the more weighted toward inbound.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Hubspot

OCTOBER 27, 2010

Essentially, the book encourages entrepreneurs to think differently about their business plans. Instead of working hard to beat the competition, eliminate it. For a consulting company, examples might be "consulting" , "consultants" or "business consulting". Connect with HubSpot : Chan Kim and Renee Mauborgne.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. One of the best places I've found to look for tips on the workplace is in recognizing which tips work great for relationships in general. In Your Brain at Work , David Rock covers the different science behind working smarter on the job. Remember a job you loved?

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. It’s more a work of art than a left-brain data visualization. Kind of trippy.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. Being on top of the latest data will help you understand what’s really going on right now and what your business needs to do about it. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. My long-time webinar partner ON24 hosted the event and it was flawlessly executed over the course of three days with multiple keynotes from Scott.

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." Michael Brito, Social Business News (Follow Him on Twitter ). ".focusing If you think the tail has been wagging the dog, just wait until 2012. The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

SEPTEMBER 15, 2016

Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. More clicks = more business, right? Here's how we improved conversions with low-volume keywords, and how you can make them work for your own strategy. How did it work so well? Why it worked. Not always. Let's dig in.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Webbiquity

OCTOBER 6, 2020

Guidance on what works in SEO today —not five years ago. For local businesses like bars, restaurants, and shops, what are the best ways to do SEO? And how is this different from businesses that have a global audience? Complete and keep up to date your Google My Business information. Ask your customers for reviews.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Hubspot

FEBRUARY 2, 2011

Todd is the owner of Top Line Results an Orlando, FL business-growth advisory firm specializing in delivering top line revenue growth at small to medium sized companies, with a special focus on manufacturing firms. The owner of Client 1 was happy with the design work done on his site but not with the lead generation.

SEO 28

SEO Lead Ranking Lead Scoring PPC 28

chiefmartech

JULY 31, 2023

Comparing software businesses from the PC Era to those of the SaaS Era was apples and oranges. What’s interesting is we might see major companies from outside today’s martech space move in with the benefit of their AI prowess and cross-business/cross-consumer scale. Heck, it was more like apples and orangutans.

Work Management 79

Work Management Marketing Management API Cross-Selling 79

Hubspot

JANUARY 13, 2012

And why are so many marketers and business owners fighting to be the online authority in their industry? And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. Write Long-Form Content.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28