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The Top 5 Mistakes Companies Make Building Demand Generation

Sales Engine

Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. They may be good at getting exposure and driving traffic to your blog—and don’t get me wrong, this is important. But when it comes to closing the loop, it falls apart. #4

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic.

article thumbnail

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic.