4 Tactics to Measure B2B Advertising Effectiveness
KoMarketing Associates
JULY 2, 2019
ROI is measured along a cycle that could span weeks or months depending on your industry and business model. That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. In a marketer’s iceberg, at the absolute very least, you must ensure that you’re optimizing for MQLs (Marketing Qualified Leads).
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