KoMarketing Associates

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

ROI is measured along a cycle that could span weeks or months depending on your industry and business model. That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. In a marketer’s iceberg, at the absolute very least, you must ensure that you’re optimizing for MQLs (Marketing Qualified Leads).

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Michael Brenner (@BrennerMichael) : “Sr.

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. Finding the right platform for your business is crucial to an effective social strategy. That’s because most of their user base is highly educated and holds positions of power in the business world. More than 3.6

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B2B Content Marketing Metrics: Tracking What Matters

KoMarketing Associates

That’s a long time to nurture a lead. . The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . A recent study found 74.6% What Is B2B Content Marketing?

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11 Tactics B2B Marketers Should Be Thankful for

KoMarketing Associates

Especially since the next few weeks are likely reserved for 2018 planning, setting up client programs, considering business goals, and even scoping out your personal goals for the new year. Each strategy is backed with data conducted by a variety of industry leading resources. Focus on the Buyer’s Journey. Focus on the Buyer’s Journey.

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10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Brittney’s profile hits all of the fundamentals, leading with published content and a concise, bullet list of summary information. From Anthony : My profile has been useful in promoting a book I recently released on international business expansion. Brittney Borowicz. Ty Swartz, MBA, CPP, USN Ret.