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What does Ricky Bobby know about SEO? 31 stats

Biznology

What’s true for race car drivers with NASCAR is true for businesses online with search engines. Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. source: HubSpot).

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24 reasons SEO and social media are inextricably linked

Biznology

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. In both cases, traffic comes from earned media as opposed to paid media. 22% say social media.

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11 expectations to have from a great SEO proposal

Biznology

This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. STRATEGY: SEO is a business building activity. So a strategy that spells out how business is built should be spelled out. HubSpot offer some sound advice.

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How to Build a Content Strategy that Delivers Results

Biznology

More than 60% of businesses are investing in content marketing. Your newsletter subscribers and leads are perfect for this kind of analysis. HubSpot emphasizes that the strategic use of different content asset types helps marketers guide their visitors through different stages of their buyer journey, towards making a purchase.

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25 social media listening aids to increase your hearing

Biznology

71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Does your business listen? Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages.