Hubspot

JULY 7, 2020

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. What's worked, and what hasn't?

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

MARCH 11, 2020

For instance, today's lucky search query was "How many businesses", and I ended up going with ".does With over 30 million businesses just in the United States (and 300 owned by Shaq alone), it's easy to slip into panic mode if you work for a small start-up. Let's talk about how to promote your business.

Promotion 93

Promotion CMS Development Work Management Business 93

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Your business relies on generating qualified leads and making sales. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Produce more leads.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Hubspot

MARCH 26, 2020

You realize you need new business and decide a base of interested contacts would be a great place to start. If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. Instead, you would do something called local lead generation.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Zoominfo

DECEMBER 19, 2018

Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Capterra is a free online service to help businesses find the software they need.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

nDash

MARCH 29, 2022

There was plenty of business, but I just wasn’t excited about anything. It’s helped to reinvigorate me a bit, pull more enjoyment back into my work, and inspire a lot of new ideas for where my own business can go this year. As a one-person agency, how do you see yourself supporting more businesses as you continue to grow?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Valasys

APRIL 19, 2023

Introduction Are you looking to take your business to new heights in 2023? I understand that generating high-quality SQLs is crucial to your job as a business owner or marketer. In today’s fast-paced and ever-changing business world, lead generation is crucial to any successful marketing strategy.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

ClickZ

JULY 30, 2020

30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. But, while email is not slipping in popularity, most businesses have just scratched the surface of what they can accomplish with it. Email 3 – A webinar on how to get the most out of a certain solution.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

KoMarketing Associates

JULY 11, 2019

We’ll show you what you need to do to manage your company page on LinkedIn in 2019, and give you a few opportunities for extra credit so your company can stand out and win more business. Completing your LinkedIn Page’s information will usually net your Page about 30% more traffic. Remember: People don’t do business with businesses.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Zoominfo

OCTOBER 5, 2021

Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Featured Video: Landing Pages That Convert- 10 Optimization Hacks.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. But where do you start? Nurture Your Email Subscribers.

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Hubspot

MARCH 13, 2020

So for traffic, SEO is a must. Only using SEO for traffic purposes is closing the door to different ways you can use the skills you already have to inform decisions in other areas. Organic traffic — Organic traffic refers to the visitors that come to a website from the search engine results as opposed to paid ads.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Referral Traffic to Content Marketing Campaign. What are Custom Reports? Now to the good stuff!

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? This approach has resulted in a 16% increase in blog traffic month over month. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Unbounce

JULY 6, 2020

I created my first lead capture page four years ago when I started my business. Webinars – 60% of webinars can take your audience from lead to prospect. Webinars provide great value and they’re another tool that helps you teach your audience while establishing authority. Tip #4 – Consider Your Traffic Sources.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

SmartBug Media

JUNE 17, 2020

Here are a few: Challenge #1: Reaching Healthcare Businesses. Second, doctors and hospital staff are painfully busy. According to HubSpot , 70 percent of marketers are now relying on content marketing. According to a HubSpot report , 75 percent of inbound marketers say their strategy is effective.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Valasys

JULY 17, 2020

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Create SEO-friendly Content.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

EveryoneSocial

AUGUST 24, 2020

Download our business justification guide. HubSpot (Marketing CRM, Marketing Automation). However, what makes HubSpot stand out as a top choice of the B2B marketing tools available is their continued innovation. For small businesses, they offer a forever free plan that is worth taking advantage of in your marketing.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Hubspot

APRIL 21, 2020

It's easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right? Using free content, whether in the form of blog articles, ebooks, webinars, or videos, can do wonders to boost brand trust and credibility.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

ANNUITAS

NOVEMBER 5, 2020

In a recent ANNUITAS webinar, a poll was taken on the question, ‘What is your top challenge today?’ For a comprehensive overview of performance and what to look for, take into consideration traffic, conversions, engagement, SEO performance, and ROI. . Are keywords and content aligned to their place in the funnel?

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

Hubspot

MARCH 28, 2019

So it’s enough of a benefit to simply be notified when these works of art are published: However, most business blogs can’t compete on that standard (it’s wildly time consuming and expensive to produce content like that). These are things like ebooks, free email courses, webinars, etc. Target the right segments of your audience.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

SpotMe Blog

SEPTEMBER 15, 2022

For example, if you run a monthly webinar series, you could achieve a 365-day content calendar from all the topics you covered during the webinars. Does it make sense for your business? For sure, email dominates in helping you gain traffic and engaging your audience. You could even organize a webinar series.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Website traffic hasn’t skyrocketed. Few download your content and even fewer — if any — attend your webinars. Referral traffic.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Valasys

JULY 31, 2023

Introduction Have you noticed how lead generation has become the hottest topic in the realm of business success? It’s like a secret sauce that fuels growth and propels businesses towards their wildest dreams. According to HubSpot, six in ten marketers have made generating business leads their top priority.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Keyword difficulty (and CPC) has skyrocketed in most verticals. Topical ideation (based on what they were qualified to write about), keyword research, content structure, content type, etc. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

SmartBug Media

JULY 9, 2021

Unfortunately, many marketers and business owners miss out on these conversion opportunities simply from not taking the time to create powerful CTAs. For the CTA itself, include copy that hits core keywords that would resonate with your audience. Watch the Webinar Now. Here are 7 tips that can help. Show Value. Access the Tool.

Ideal Customer Profiles 105

Ideal Customer Profiles Urgency Marketing Click Rate Sample 105

Hubspot

MARCH 18, 2020

Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business? SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. Midsized Business = Somewhere between 101-1,000 Employees. Here's how: Talent.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Boosts website traffic.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

ClearVoice

DECEMBER 16, 2018

In late 2017 HubSpot acquired Motion.ai Moving into 2019, 40% of large businesses expect to launch a chatbot or other type of intelligent assistant in the next year. With a combination of automated tools and human eyes, look through chatbot logs and identify keywords and phrases that clients actually use. found that 57.8

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

PureB2B

JULY 18, 2018

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. They tend to come in the form of eBooks, training videos, trials, webinars, and white papers.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Mailmunch

APRIL 26, 2021

Content marketing is a broad term for creating and distributing all types of marketing and branding content, such as blogs, videos, webinars, podcasts, ebooks, lead magnets, and so on. By targeting keywords that your audience is searching for on Google, you can direct traffic to the website. You can also try creating webinars.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63