Email Marketing ROI: Measure with Ease Using HubSpot
JULY 24, 2015
Obviously, a positive ROI means an individual or business invested their money wisely and saw a return greater than the original investment. But how do you measure ROI for complex business efforts such as email marketing? HubSpot’s marketing automation software makes it pretty easy. Step 2: Use the Sources Tool within HubSpot. Takeaway and Other Tips.
How to Find and Target High-Value Keywords for Your Business
AUGUST 27, 2015
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Top Keyword Research Tools to Try. I know. Sweet!
Five Expert Guides to SEO Keyword Research
JANUARY 7, 2014
Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool?
Hubspot Inbound Conference Recap 7 of 9
SEPTEMBER 23, 2015
Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. This will give you a sense of how you should talk to your prospect.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.
A Cold, Hard Lead Conversion Case for Low-Volume Keywords
SEPTEMBER 15, 2016
Not all keywords are created equal. Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. As marketers, we're often conditioned to go after attainable high-volume keywords. More clicks = more business, right? Here's how we improved conversions with low-volume keywords, and how you can make them work for your own strategy.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. Smith provides some blogging basics and helpful tips for those relatively new to blogging. Guidance for New Bloggers.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
What it’s clearly not , however, is a venue that businesses can afford to ignore. Google Plus Tips, Tactics and How-To Guides. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Google+ Pro Tips Round-Up: Week 1 by Business Insider. ” Google+ Tips, Tricks and Tidbits by The Search Agents. It will fundamentally change SEO.
A TweetChart Analysis of our Keyword “Sales Lead Generation”
APRIL 27, 2013
If you’ve seen the Day of Week data from Hubspot’s social media scientist, @DanZarrella (who’s written a new book, the Science of Marketing and will soon to be a guest on Marketing Made Simple TV ), then you know that the weekends are the best time to publish your blog. As Dan points out in his book, The Science of Marketing , business people are busy Monday through Friday.
The Beginner's Guide to Small Business Marketing Online
MARCH 6, 2017
Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. For local businesses, it's equally as important to have essential and updated information readily available for potential clients.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. Expert SEO Guides, Tips and Tricks. But change is.” by Forbes.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
Facebook Marketing Tips & Techniques. Brian Carter identifies seven common mistakes made by businesses on Facebook and how to correct them. Use keywords, interact with fans, and engage with groups. How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. The delightful Heidi Cohen presents seven social media marketing tips in Dr. Seuss style, among them “‘Today you are you, that is truer than true.
Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
MARCH 2, 2014
This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling. 5 Aspects of a Kick-Ass Business Card. In this blog post , you will learn the five aspects of an awesome business card.
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. 9 tips for managing Twitter in just 20 minutes a day by Nashville Business Journal.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network? Some Linkedin Tips & New Features From Talent Genius Ltd.
11 Actionable Writing Tips [+Examples]
SEPTEMBER 1, 2014
Here are 11 actionable writing tips to help you do just that. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). Do I really need to expound further on this tip? Which of these 11 actionable writing tips were your favorite? Image source. Be Statistic-Friendly.
10 Quick Tips for Getting More Business Value Out of Twitter
JULY 1, 2013
Social media, especially Twitter, requires a lot of effort in order to extract business value. This means conversations that could drive business value are happening; they''re just surrounded by irrelevant clutter. The key is dissecting the Twitterverse into specific segments that are most relevant to your business and using your marketing data to create those groups. mkYwE.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Michael Estrin shares half a dozen insights on effectively measuring content marketing success, such as “business goals still matter” (views and engagement are nice, but is your audience following through by taking a targeted action?) by HubSpot. 31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog. by HubSpot.
12 Tips for Writing Clickable Search Ad Copy
JULY 7, 2016
A typical search ad contains a heading, a link, and a short description of the offer the company is making: Headline : This is an eye-catching title that describes your company or product and uses your chosen keywords. Now that we've gotten the definition of a search ad out of the way, here are 12 tips for writing quality ad copy and making the most of the limited space. Join today!".
Why Business Blogging Works
MAY 28, 2014
While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog. why does blogging work to grow your business?
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter Tips, Tactics and Techniques. Sarah Mitchell presents 20 tips for success on Twitter, divided into four categories: Always Try To (e.g., 55 Tips to Get Retweeted on Twitter by ZoomFactor. More than 80% of U.S. Twitter and SEO.
Lead Generation: 5 tips to generate leads faster on LinkedIn
B2B Lead Generation Blog
APRIL 1, 2013
A member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. Guess what? Industry. Location. Title.
Polish up your best content to drive content marketing value
grow - Practical Marketing Solutions
JULY 16, 2015
For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Dangit! Anyway, enough lamenting. Links.
There is No Such Thing As an Offline Business Anymore
NOVEMBER 10, 2015
Companies who fail to realize this are losing a lot of business. In short, if you are not actively pursuing customers on the Internet, you are losing business. Brick and Mortar' Businesses are Relics of the Past. Let me show you why I believe there are no such thing as offline businesses anymore. I went to Google Keyword Planner and started looking up some statistics.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. This both increases the relevance of your blog and takes advantage of new-to-the-world search phrases that won’t show up in keyword tools. Fee-based platforms like Compendium and HubSpot are also search-friendly. Fresh content.
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
So how can you determine what evergreen topics to create for your business? You can use them as inspiration for coming up with additional evergreen content ideas for your business. Start by typing in a keyword or phrase that relates to your business. This tool will show you the trend in searches for that keyword or phrase. We then hit publish. It stinks, right?
HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
JUNE 6, 2012
The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close. With closed-loop social, you can monitor the keywords and phrases that your best leads are using in social media.
An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week
OCTOBER 6, 2013
Whether you''re handling the marketing efforts for your business or you''re a savvy marketing veteran working with a number of clients, chances are, you could benefit from some industry tips, tricks, and tools from time to time to make your inbound work a little easier. What was the most interesting thing you learned this week on the HubSpot blog? at all." Think again.
11 Twitter "Tips" and "Tricks" That Don't Actually Work
MAY 16, 2014
Unfortunately, in the social media marketing space, you''ll find lots "get rich quick" type schemes -- but some of those "tips" and "tricks" people peddle won''t actually work. We''ve already debunked some of the biggest "tips" and "tricks" folks will tell you about Facebook , so we figured we''d move onto another social network and do some more. You want to build your business.
33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
SEPTEMBER 22, 2014
33 Tweetable LinkedIn Tips. — Small Business Trends. — HubSpot. Organize business cards, LinkedIn info, and networking notes in one place. — Business Insider. 25) Help recruiters, prospects and potential partners find you; use keywords throughout your LinkedIn profile. How much time should we spend on each network for it to be worth it?
Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
NOVEMBER 6, 2012
How else could consumers find what the businesses they were looking for, though? In this new world of search -- new in the grand scheme of things, at least -- it's critical for businesses to understand how to properly optimize their online presence for search. SEO Tips From the Experts. What This Means for Marketers: Your keyword strategy should align with your business goals.
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
9 Ways to Make Your Marketing Analytics Actionable by HubSpot. This richly illustrated post shows how to set up actionable dashboards and widgets to monitor a variety of specific custom metrics like non-branded keyword traffic, top actionable social content, page load speed, top converting keywords, top exit/bounce pages and others. How can you take action on analytics reports?
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Find the answers to those questions and many more here in more than two dozen of the best guides to SEO tips, strategies, techniques and tactics of the past year. Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. SEO Tips for Bing by MarketingProfs.
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. Seriously.
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. Plus, B2B companies that blog generate 67% more leads per month than those that don’t according to Hubspot. Now that’s quick! It’s true.
Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
FEBRUARY 16, 2014
As soon as you think you’ve mastered your keyword strategy, Google encrypts its search results; once you''ve finally convinced your company to integrate Twitter and Facebook into your marketing strategy, digital experts are focusing on the significance of Pinterest and Instagram. Say Hello to #NewKlout: Klout Steps Into the Content Discovery Space. Here’s What You Need to Know.