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Lead Generation: 5 tips to generate leads faster on LinkedIn

markempa

A member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. To do so, Mirman offered these tips: Don’t sell. Know and segment your audience.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Who really understands the customers better – Marketing or Sales?

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The Pros & Cons of Twitter Advertising for Small Business

Hubspot

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. While every SMB is unique, we've looked at companies across numerous verticals and business sizes and seen Twitter advertising be successful in some instances, and a downright struggle for others.

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SEO Is Evolving: What Should Your Business Do Now?

Hubspot

Here we'll share a few expert insights and summarize with some small business takeaways from all that we've learned. Businesses that rank higher appear more "credible." In our real-life experience, getting top rankings on Google for very competitive keywords for our clients does not necessarily depend on having a high Page Rank.

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7 Ways To Become A Leading-Edge Marketer

Hubspot

This article is a guest post by Laurie McCabe, a Partner and Analyst at the SMB Group , specializing on research in the highly fragment small to medium business market. But does your business have what it takes to stay ahead of the marketing curve? Is marketing core to your company, or is it window dressing?

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6 Simple Ways to Tap Into the Power of Influencer Marketing

Hubspot

Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach. Marketers who get this, devote time and resources to creating authentic relationships with the people who matter to their business.

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How to Build a Content Strategy for Small Businesses

Scoop.it

Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. In this article, we talk about building a content strategy for your small business that brings consistent results over time. How to Build an SMB Content Strategy. Content strategy for a small business has three broad objectives.