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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

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The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. But does SEO still matter? Okay, but do keywords still matter? So yeah, rankings matter, SEO matters, and keywords still matter. And the most important keyword of all is “authenticity.”

Keywords 247
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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. By optimizing your efforts over time, you can boost sales and ROI for your business.

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How HubSpot Content Strategists Improve SEO

Hubspot

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot.

Hubspot 101
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Migrating to HubSpot CMS: An SEO Walkthrough for New Users

SmartBug Media

This roadmap will guide you through its native search engine optimization (SEO) functionality and integrations. If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. HubSpot hosts your site when you sign up for the CMS subscription.

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How to Use HubSpot's Content Assistant to Generate Blog Posts

SmartBug Media

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. It uses artificial intelligence (AI) to analyze your content as you write, providing real-time suggestions for improving readability, clarity, style, grammar, and search engine optimization (SEO).

Hubspot 94