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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

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The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Okay, but do keywords still matter? So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text.

Keywords 247
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How to Use HubSpot's Content Assistant to Generate Blog Posts

SmartBug Media

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. Real-Time Feedback HubSpot Content Assistant provides real-time suggestions for improving readability, clarity, style, grammar, and SEO as you write. Generate new topic ideas for your blog.

Hubspot 94
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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. By optimizing your efforts over time, you can boost sales and ROI for your business.

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21 HubSpot Integrations for Better Results

SmartBug Media

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. Improved Business Operations.

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4 Ways to Maximize HubSpot for a SaaS Business Model

SmartBug Media

Yes, I am talking about HubSpot. Widespread change and adoption in technology, coupled with the reliance on digital, have made businesses look to SaaS in order to streamline operations, increase efficiency, and reduce costs—and this shows no signs of slowing down. Why HubSpot for SaaS? What Makes SaaS Unique?

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

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